Telecom Acquisitions Limited
Conversion Marketing Manager
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Conversion Marketing Manager
Salary: up to £55k (depending on experience)
Reports to: Head of Sales (Board)
Hours: Monday to Friday 08:30 - 17:30
Location: Horsham, West Sussex, hybrid, four days per week in the office
Contract: Full-time Perm.
Holiday: 25 days + Bank Holidays
Conversion Marketing Manager - turn intent into customers, at speed
Most conversion marketers are starved of data. You build a hypothesis, ship a test, and then wait weeks for enough volume to tell you whether you were right. By the time you know, the moment's gone.
This isn't that job.
We're a UK broadband business, and we work with a high volume of warm, high-intent leads - people who already need what we offer. That volume is the whole point of this role, because it means you can learn fast.
A test you launch on Monday can have a meaningful read by Friday. An idea you have in the shower can be live, measured, and either proven or killed inside a week. The funnel from "lead arrives" to "customer signed up" is yours to own, optimise, and keep optimising.
And this is where AI earns its keep. You'll have it in your toolkit to spin up variants, interrogate results and surface patterns across thousands of conversions - and you'll love that you can. The faster you can put AI to work, the faster the whole loop turns.
We're looking for someone who:
- Thinks in hypotheses. You don't just "try things" - you have a view about why something will convert, you design a test to find out, and you let the numbers settle the argument.
- Lives in the data. Open rates, click-through, conversion at every step of the journey. You can read a result, work out what it's telling you, and decide what to test next.
- Loves the rinse-and-repeat. The thrill for you isn't the one big campaign - it's the compounding gains from test after test after test.
- Is fluent in AI, and reaches for it instinctively. It's already how you draft and iterate copy, stress-test ideas and pull insight out of data. You're genuinely good at it, you enjoy pushing what it can do, and you're always finding the next thing to hand off to it.
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You'll own the conversion engine across email, SMS and WhatsApp, plus the on-journey experience that carries a lead all the way to a signed-up customer.
If having a high volume of leads to experiment with sounds like a playground rather than a workload, we should talk.
Role Purpose
To maximise the conversion of inbound, high-intent leads into signed-up broadband customers. The role owns the end-to-end conversion journey from the point a lead is received through to sale, across email, SMS and WhatsApp, with a relentless test-and-learn approach at its core.
The Opportunity
The business works with a high volume of warm, high-intent leads, which allows tests to reach significance quickly. This makes it a rare environment for a conversion specialist to iterate and compound learnings at pace. It is an AI-first business: the successful candidate will be expected to use AI tooling to accelerate campaign creation, testing and analysis.
Key Responsibilities
- Own and continuously improve the lead-to-sale conversion journey, identifying friction and opportunity at every step.
- Design, build and run conversion campaigns and automated flows across email, SMS and WhatsApp.
- Develop conversion hypotheses, design robust A/B and multivariate tests, analyse results, and act on the findings in a continuous cycle.
- Optimise on-journey touchpoints - landing pages, forms and conversion steps - to lift completion rates.
- Use AI tooling to accelerate variant creation, testing and analysis across the conversion funnel.
- Define, monitor and report on the conversion funnel against clear KPIs, surfacing insight to the Head of Sales and wider board.
- Maintain compliance with relevant regulation across all customer messaging, including ASA/CAP advertising standards and data and consent requirements.
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Person Specification - Essential
- Demonstrable track record of improving conversion rates through structured testing.
- Hands-on experience running direct marketing campaigns and automated journeys across channels such as email, SMS and WhatsApp.
- A genuine test-and-learn mindset - hypothesis-led, data-literate, and comfortable being proven wrong.
- Fluent and confident using AI tooling in day-to-day marketing work - drafting and iterating copy, stress-testing ideas, and extracting insight from data.
- Strong analytical skills; able to interpret campaign and funnel data and translate it into action.
- Self-directed and delivery-focused, comfortable owning a remit end to end.
Person Specification - Desirable
- Experience with HubSpot or a comparable email/CRM platform.
- Exposure to a high-volume lead environment.
- Experience in Broadband, Telecoms or another regulated consumer sector.
If you're an experienced marketer who wants more influence, more ownership, and more strategic scope - without chasing job titles - we'd love to hear from you.
Plus
- 50% off broadband after successful completion of probation period - completely free after 2 years' service
- 25 days holiday increasing up to a maximum of 30 days based on length of service - plus bank holidays and day off for your birthday
- Death in service
- Salary sacrifice pension scheme
- Local company discounts
- Buy and sell holiday scheme
- Complementary fresh fruit and breakfast bar
- Friday fridge
- £500 Refer a friend
- £250 bright ideas scheme
- Company events - summer party, Christmas party and sports day just to name a few
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