LegalAndGeneral
Conversion Rate Optimisation Manager
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Conversion Rate Optimisation Manager
Conversion Rate Optimisation Manager – Legal & General (L&G) Retail
Company Description
Legal & General (L&G) is a leading UK financial services group and major global investor. We’ve been safeguarding people’s financial futures since 1836, striving to build a better society through improved customer lives and value for shareholders.
We are one of the world’s largest asset managers, offering powerful asset origination capabilities. Our retirement and protection solutions include:
- International pension risk transfer
- UK and US life insurance
- UK workplace pensions and retirement income
Our Retail business supports customers throughout their lifecycle, helping them save, plan, protect, and enjoy retirement—serving c.12.8 million policyholders and workplace members. We focus on personalised, digital-first journeys using cutting-edge technology to deliver stellar outcomes for current and future customers.
Job Description
L&G Retail is seeking a Conversion Rate Optimisation (CRO) Manager to drive strategic improvement across our Direct Protection customer journeys.
This role is ideal for someone passionate about data-driven experimentation, customer insight, and digital optimisation. You’ll lead the CRO roadmap, oversee A/B and multivariate testing, and collaborate with cross-functional teams (digital, product, compliance, marketing, analytics, development) to enhance efficiency and commercial outcomes. Financial services experience isn’t mandatory—CRO expertise, analytical rigor, and commercial acumen matter most.
What You’ll Be Doing
- Define and deliver the Direct Protection CRO strategy, focusing on conversion, customer experience (CX) and financial impact.
- Own the full experimentation lifecycle:
- Hypothesis generation, prioritisation, and QA
- Test deployment, analysis, and insight-driven recommendations
- Build and maintain a data-aligned CRO backlog, linking to customer insights, analytics, and business priorities.
- Identify friction points using qualitative and quantitative data, proposing next-best actions to boost conversions.
- Collaborate with teams across development, analytics, compliance, marketing, and external partners to refine high-impact experiments.
- Translate test results, insights, and commercial benefits clearly for stakeholders at all levels.
- Champion best practice in CRO, personalisation, predictive modelling, and automation across omnichannel journeys.
- Explore emerging techniques to scale optimisation efforts efficiently.
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Who We’re Looking For
✔ Proven CRO experience – Hands-on management of AB/n/e testing, experimentation frameworks (e.g., Adobe Target, Optimizely, VWO). ✔ Strong analytics skills – Proficiency in Adobe Analytics, Google Analytics, or equivalent, with a SQL/BI tool comfort zone. ✔ Strategy ownership – Experience shaping CRO roadmaps or managing experimentation backlogs. ✔ UX/CX mindset – Deep understanding of customer behaviour trends, conversion best practice. ✔ Collaborative leadership – Ability to work with developers, data teams, compliance, product, and marketing to implement stakeholder-supported tests. ✔ Data storytelling – Skills to distil complex analytics into clear recommendations, proving measurable business value. 🚀 Plus Factors (Not essential):
- Front-end development familiarity (HTML/CSS, JavaScript)
- Session replay/heat maps (e.g., Hotjar, Crazy Egg)
- Usability testing methodologies
- Agile/Scrum alignment in structuring workflows
Requirements & жилие́рбэ (non-obligatory ideal)
You don’t need to tick every “essential” box—focus on your strengths, potential, and how you contribute to our mission. Consider:
- Your Creative/analytical blends for data storytelling and thing exhilaration.
- Open-mindedness about part-time, flexible, or hybrid arrangements.
- Enthusiasm to learn, experiment, and challenge “known good”.
Why Join Us
At L&G, we align performance rewards with passion. Benefits include:
| Category | Perks |
|---|---|
| Compensation | Performance-related annual bonuses + competitive share schemes. |
| Pensions | Generous matching pension contribution. |
| Care & Wellbeing | Life assurance, healthcare plan (UK ops only). |
| Time & Balance | 25+ days holiday base (26D after 2 years), buy/sell scheme, public holiday allowance. |
| Family Support | Generous family leave (competitive, inclusive policies). |
| Transport | Electric car hiring via tax-efficient salary sacrifice (UK ops). |
| Discounts | Corporate/personal savings via store partners and our financial offerings. |
| Sustainability | Carbon-neutral e-workspaces by 2030—modern, collaborative HQs. |
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Key Diversity & Flexibility Principles
- We’re a long-term seeker of diverse perspectives—racial, neurodiverse, gender-inclusive, and lived-experience-grounded talent are tenet groups we champion. Our “Integrity Lead Leaders” culture aims to:
- Foster curious, compassionate career cross-pollination.
- Tie ”presence” culture to outcome over attendance.
- Flexible work models:
- Part-time, term-time, and job-sharing possibilities across the board (including the US and ROW).
- In-office vs remote balance adjusted to job demands (e.g., Direct Protection retail operations may favour stronger onsite presence). We'll discuss pragmatically.
About the Role
Previous floor will not influence your suitability—your impact and partnership ambition matter more.
Permanent/Regular or Fixed Term? Permanent (UK & ROW) / Regular (US).
Team Intelligence Background:
- Whether converting Certified Associates in UK pension provision or
- Tackling US life insurance direct claims, you’ll inhabit the Intelligence / Legion LGI (Retail) unit.
Location Priority: Four Central Square, Cardiff, though global career progression paths exist.
Key Culture Tags:
- "It’s possible to generate positive returns today while building a better future." —our guiding principle.
Additional Details
Regulatory and compliance adherence sits front and centre at L&G. This role will require pedigree around data governance, marketing rule conformance, and user privacy. Think like a ”profit-above-disruption” person who speaks the language of risk as naturally as longevity and trends.
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