Legal & General
Conversion Rate Optimisation Manager
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Conversion Rate Optimisation Manager
Conversion Rate Optimisation Manager
Legal & General (L&G) is a leading UK financial services group and major global investor. We’ve been safeguarding people’s financial futures since 1836, and strive to build a better society while improving the lives of our customers and creating value for shareholders.
We are one of the world’s largest asset managers and provide powerful asset origination capabilities. Together, these underpin our retirement and protection solutions.
About the Role
Our Retail business supports customers throughout their lives, helping them save, plan, protect, and enjoy retirement. As a leading provider of retirement and protection solutions, we support our c.12.8 million policyholders and workplace members throughout their lifelong financial journeys. We focus on ensuring customers achieve better long-term outcomes through personalised, tech-driven experiences.
Job Description
We’re looking for a Conversion Rate Optimisation Manager to shape and deliver CRO activity across our Direct Protection customer journeys.
You’ll own the CRO roadmap, lead testing activities end-to-end, and collaborate closely with digital, product, compliance, marketing, analytics, and development teams.
Financial services experience is not mandatory—what matters is your CRO expertise, commercial awareness, analytical mindset, and ability to drive high-impact change.
Key Responsibilities
- Define and deliver an end-to-end Direct Protection CRO strategy to enhance conversion rates, customer experience, and commercial outcomes.
- Manage the full experimentation lifecycle, including:
- Hypothesis formation and prioritisation
- Quality assurance (QA) and deployment
- Analysis and actionable insights
- Build and maintain an optimisation backlog aligned with customer insights, analytics, and business priorities.
- Use qualitative and quantitative data to identify friction points, opportunities, and customer journey improvements.
- Collaborate with developers, analysts, compliance, marketing, product teams, and external partners to execute effective experiments.
- Present test results, insights, and business impact clearly to stakeholders.
- Champion CRO best practices, fostering a data-driven, customer-focused experiments culture.
- Explore personalisation, predictive modelling, and automation across all channels.
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Requirements & Skills
Essential
- Proven expertise managing end-to-end conversion rate optimisation activities.
- Hands-on experience with:
- A/B testing, multivariate testing, and experimentation tools (e.g., Adobe Target, Optimizely, VWO).
- Data platforms (Adobe Analytics, Google Analytics, or similar).
- Ability to own, shape-and develop a CRO roadmap or backlog.
- UX and customer behaviour insights expertise, with a focus on conversion best practices.
- Strong communication and collaboration skills, especially with cross-functional teams (developers, analysts, product, marketing, compliance).
- Data-driven decision-making—converting insights into clear strategies with measurable outcomes.
- Familiarity with front-end technologies, session replay, heatmapping, or Scrum considered a bonus (not mandatory).
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Why Join Us?
We reward performance and support what matters to you—here’s just some of how we do that:
- Performance-based bonus + competing share schemes.
- Generous pension contributions.
- Life assurance, healthcare plan (permanent employees only).
- 4.5 weeks annual leave (26 days after two years + option to buy/sell extra hours).
- Enhanced family leave policies.
- Electric car scheme (tax-efficient salary sacrifice, permanent employees).
- High-street and tech discounts on L&G products and partner platforms.
- Cutting-edge, sustainable offices aligned with a net-zero by 2030 goal.
Company Culture
At L&G, we believe in driving financial returns while creating a better future. Our culture is:
- Inclusive—valuing diversity in background, skills, and perspectives.
- Empowering—with career development initiatives.
- Flexible—open to:
- Part-time, term-time, and job-sharing arrangements.
- Discussing flexibility where possible, based on business demands.
We prioritise outcome-based contributions over attendance. If you don’t fit every criterion exactly, consider what unique strengths, potential, and alignment with our purpose you bring.
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