Legal & General
Conversion Rate Optimisation Manager
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Conversion Rate Optimisation Manager
#L&G Retail – Conversion Rate Optimisation Manager
Who we are
Legal & General (L&G) is a leading UK financial services group and major global investor. Since 1836, we’ve been safeguarding people’s financial futures, striving to build a better society while improving lives for our customers and shareholders.
We are one of the world’s largest asset managers, delivering asset origination capabilities. Combined with our expertise, this supports retirement and protection solutions, including:
- Pension risk transfer (international)
- UK and US life insurance
- UK workplace pensions and retirement income
Our Retail business supports customers throughout their lives, helping them save, plan, protect, and enjoy retirement.
We’re a trusted provider of retirement and protection solutions. Through our c.12.8 million policyholders and workplace members, we guide our customers on lifelong financial journeys—whether through direct communication, intermediaries, or employers.
We leverage technology to empower personalised interactions, ensuring a seamless and engaging experience across channels.
About the Role
Location: oft virtual-first (with opportunities for hybrid & office-based)
Department: Direct Protection & CRO
L&G Retail is seeking a Conversion Rate Optimisation (CRO) Manager to lead and enhance optimization efforts across our Direct Protection digital customer journeys.
This is an ideal opportunity for a data-driven professional passionate about using customer insights, experimentation, and analytics to improve digital journeys. As the CRO owner, you’ll:
- Define and execute a strategy to boost conversion, customer experience, and commercial outcomes.
- Manage the full experimentation lifecycle—from hypothesis development and prioritisation to testing, deployment, analysis, and recommendations.
- Maintain a CRO backlog aligned with customer behavioural trends, analytics, and business objectives.
- Derive actionable insights from qualitative and quantitative data to identify friction, opportunity levers, and next-best actions.
- Partner with developers, analysts, compliance, marketing, product, and external stakeholders to deliver impactful experiments.
- Translate findings into clear stakeholder communications at all organizational levels, ensuring alignment on outcomes.
- Champion a data-driven experimentation culture based on customer-centric principles.
- Innovate with personalisation, predictive modelling, and journey automation across omni-channel touchpoints.
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No financial services experience required. What matters most? Strong CRO expertise, commercial acumen, analytical thinking, and the confidence to drive high-impact roadmap execution.
Key Responsibilities
- Shape and deliver the Direct Protection CRO strategy to optimise conversion, customer experience, and commercial results.
- Oversee the full A/B/multivariate testing workflow, including:
- Hypothesis generation and prioritisation
- Quality assurance (QA)
- Deployment, execution, and ** preb 스페 clothesian analysis**
- Build and iterate CRO backlog against customer insight, business analytics, and strategic targets.
- Use data and customer feedback to uncover friction points, conversion drivers, and actionable improvements.
- Collaborate with technical teams, product, compliance, and marketing to design and deploy targeted experiments.
- Document and share test results, insights, and business impacts across all stakeholders.
- Drive adoption of CRO best practices, encouraging a customer-first, data-driven culture.
- Explore emerging techniques for personalisation, predictive analytics, and journeys automation in omnichannel proxies.
What You’ll Bring to the Role
Experience & Skills
- Proven expertise managing end-to-end CRO initiatives across digital channels.
- Hands-on experience with A/B testing, multivariate testing, and experimentation tools, such as:
- Adobe Target
- Optimizely
- VWO
- Similar platforms
- Expertise in data analytics tools, including:
- Adobe Analytics
- Google Analytics
- Track record of owning or shaping a CRO strategy, roadmap, or experimentation backlog.
- Strong grasp of UX principles, customer behaviour, and conversion best practices.
- Ability to coordinate with cross-functional teams—developers, analysts, compliance, product, and marketing.
- Capacity to translate data and customer insights into actionable recommendations and measurable outcomes.
- Helpful but not essential: Familiarity with:
- Front-end tech ( serm overlap
- Session replay
- Heat mapping
- Usability testing
- Agile methodologies (e.g., Scrum)
Personality
- Agile thinker with a data-driven mindset and a passion for continuous customer improvement.
- Highly organised and confident in leading wide-ranging initiatives with clear business impact.
- Comfortable shaping strategies and translating technical insights for diverse stakeholders.
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Benefits & Rewards
We’ll reward high performance and outstanding behaviour with a comprehensive package. Here are some highlights:
- Profit-sharing & Share Schemes: Access to performance-based bonus plans and share-based incentives to align with future success.
- Pensions: Generous employer contributions tailored to maximise long-term retirement security.
- Life Assurance: Support for dependent protection.
- Healthcare Plan (Permanent Staff Only): Enhanced health and wellbeing assistance.
- Holiday: At least 25 days, plus additional automated public holidays (26+ days after 2 years’ service). Plus options to buy/sell holiday per your needs.
- Family Leave Policy: Competitive parental leave to support your family planning.
- Electric Vehicle Scheme (Permanent Staff Only): Use tax-efficient salary sacrifice to lease a brand-new electric car.
- Discounts: Exclusive savings on L&G products and wide-ranging retailers and online platforms.
- Sustainable Workspaces: By 2030, achieving net-zero carbon offices through investment in modern UK locations designed for collaboration and engagement.
Organization Culture & Flexibility
L&G is committed to a positive legacy and tangible impact—balancing commercial returns with societal progress. When you join us, you’ll experience:
- An inclusive, welcoming culture—with leadership that prioritises integrity and supports your future.
- Growth through career development initiatives to help you thrive personally and collectively.
- A flexible, outcomes-focused mindset—open to part-time, term-time, or job-share arrangements to accommodate diverse needs. (Note: Some roles may have limited flexibility due to customer demand, but we actively seek to support personal development in other ways.)
This isn’t just about perfect fits—we celebrate potential, strengths, and alignment with our core values. Think about what you do best, and how you might extend it. Let your purpose and motivation shine through.
L&G is an equal opportunities employer.
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