Legal & General
Conversion Rate Optimisation Manager
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Conversion Rate Optimisation Manager
# Conversion Rate Optimisation Manager (L&G Retail)
Legal & General (L&G), a leading UK financial services group and major global investor, has safeguarded people’s financial futures since 1836. We strive to build a better society, enhance our customers’ lives, and create value for shareholders. As a world-leading asset manager with powerful asset origination capabilities, we specialise in:
- Retirement and protection solutions
- Pension risk transfer (international)
- UK and US life insurance
- UK workplace pensions and retirement income
**About L&G’s Retail Business
Our Retail division supports customers across their lifetimes, helping them save, plan, protect, and enjoy retirement. With ~12.8 million policyholders and workplace members, our focus is on delivering better long-term outcomes for today’s and tomorrow’s customers—whether engaging directly, through intermediaries, or with employers.
We leverage advanced technology to provide personalised, efficient, and omnichannel experiences.
Job Description: Conversion Rate Optimisation Manager
Why This Role Excites Us
L&G Retail is seeking a Conversion Rate Optimisation (CRO) Manager to oversee and drive optimisation strategies for Direct Protection customer journeys. This is a dynamic opportunity for someone passionate about:
- Using data, experimentation, and customer insight to enhance digital journeys.
- Ownership of the CRO roadmap, from idea formulation to impactful results.
- Cross-functional collaboration with digital, product, compliance, marketing, analytics, and development teams.
Key Requirements
- No financial services experience is required. We seek candidates with:
- Proven CRO expertise (strategic execution, hypothesis testing, and roadmap ownership).
- Commercial awareness, analytical thinking, and the ability to influence initiatives with real-world impact.
Responsibilities
- Define and deliver a COR strategy focused on improving conversion, customer experience, and commercial outcomes for Direct Protection.
- Manage end-to-end experimentation workflows:
- Hypothesis creation, prioritisation
- Quality assurance (QA), deployment, and analysis
- Insight generation and recommendation formation
- Maintain a CRO backlog aligned with customer insights, analytics, and business priorities.
- Analyse data (both qualitative and quantitative) to uncover friction points, opportunities, and actionable next steps.
- Partner with cross-functional teams: developers, analysts, compliance, marketing, product owners, and external partners to deliver effective experiments.
- Communicate test results, insights, and business impact clearly to stakeholders at all levels.
- Champion CRO best practices, fostering a data-driven, customer-centric experimentation culture.
- Innovate using personalisation, predictive modelling, and automation for seamless omnichannel journeys.
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Requirements & Qualities
Essential Skills & Experience
- Hand-on expertise managing full CRO projects, including experimentation cycles (A/B, multivariate tests, etc.).
- Deep experience with tools like:
- Experiment platforms (Adobe Target, Optimizely, Visual Website Optimiser (VWO), or similar).
- Analytics (Adobe Analytics, Google Analytics, or their equivalents).
- Track record of owning or shaping a CRO strategy, roadmap, or experimentation backlog.
- Strong grasp of UX principles, customer behaviour, and conversion best practices.
- Ability to work across cross-functional teams (developers, analysts, compliance, product marketing).
- Capacity to translate data and insights into clear, actionable recommendations with measurable outcomes.
- Optional but currency-modelling familiarity with:
- Front-end technologies, session replay.
- Heat mapping.
- Usability testing.
- Agile methodologies* (e.g., Scrum).
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Why Join Legal & General?
Perks and Benefits:
- Competitive performance-related bonuses and share schemes.
- Generous pension contributions.
- Life assurance and a comprehensive Healthcare Plan (permanent employees).
- Holiday entitlement: Minimum of 25 days (plus public holidays; 26 days after 2 years), with buy-and-sell options.
- Family leave provisions.
- Access to our electric car scheme (tax-efficient hire via salary sacrifice; permanent employees).
- Discounts on our products and third-party retail brands both online and offline.
Culture and Commitment to Sustainability
At L&G, we champion corporate sustainability and have committed to achieving net-zero carbon workplaces by 2030. Our modern offices across the UK foster collaboration and enrich the in-person working experience.
Our Values & People Approach
We blend financial responsibility with positive societal impact—aspire to balance profitable growth with progress for all stakeholders.
- Inclusion and collaboration drive our day-to-day interactions. We empower BIPOC, women, LGBTQ+, and neurodivergent colleagues in environments supporting diversity in thought and experience.
- Our leadership prioritises your growth and well-being—we believe results matter more than hours in the office.
- Flexible working is encouraged: Part-time, term-time-only, and job-share arrangements are open to request (prioritised where operational requirements allow).
Connecting with Our Purpose
Your unique strengths don’t need to perfectly align with every listed qualification. We’ve designed this role to attract the extraordinary—acknowledging potential, insight, and values fit over speculation of curriculum-vitae ticking.
Apply now if your passion for CRO, customer impact, and data-driven innovation aligns with our commitment to long-term customer and business success.
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