LegalAndGeneral
Conversion Rate Optimisation Manager
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Conversion Rate Optimisation Manager
Conversion Rate Optimisation Manager – Legal & General Retail
About Legal & General
Legal & General (L&G) is a leading UK financial services group and major global investor. Established in 1836, we safeguard people’s financial futures, strive to build a better society, and create value for shareholders. As one of the world’s largest asset managers, we provide powerful asset origination capabilities and underpin our work through retirement and protection solutions.
We are an international player in:
- Pension risk transfer
- UK and US life insurance
- UK workplace pensions and retirement income
Our Retail business supports customers throughout their lifetimes, helping them save, plan, protect, and enjoy retirement. As a leading provider of these solutions, we serve c.12.8 million policyholders and workplace members, shaping their financial journeys with the latest technology for personalised, efficient, and customer-centric journeys.
The Role
L&G Retail is seeking a Conversion Rate Optimisation (CRO) Manager to lead optimisation activities across our Direct Protection customer journeys. This is an exceptional opportunity for someone who thrives on using data, experimentation, and customer insights to enhance digital engagements.
You’ll:
- Define and deliver the CRO strategy to improve conversion, customer experience, and commercial outcomes.
- Own the CRO roadmap, from hypothesis creation and prioritisation to QA, deployment, analysis, and recommendations.
- Build and maintain a customer-insight and analytics-aligned CRO backlog.
- Use qualitative and quantitative data to uncover friction points, opportunities, and next-best actions.
- Collaborate with developers, analysts, compliance, marketing, and product teams to deliver effective experiments.
- Translate test results, insights, and business impact into clear reports for all key stakeholders.
- Champion CRO best practices, fostering a data-driven, customer-focused experimentation culture.
- Explore innovations in personalisation, predictive modelling, and automation across omnichannel journeys.
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What matters most: Building digital journeys that perform better at capturing customer attention and delivering impact—not prior financial services experience. You must bring proven CRO expertise, commercial awareness, analytical thinking, and the confidence to drive results.
This is for you if you...
| Requirement | Experience/Preferred |
|---|---|
| Look for a hands-on CRO role, own a backlog, and deliver measurable impact. | ✅ Proven experience in end-to-end conversion rate optimisation activities. |
| Test journeys with best-in-class tools and techniques. | ✅ Strong expertise in A/B testing, multivariate testing, and experimentation tools (e.g. Adobe Target, Optimizely, VWO). |
| Leverage analytics to drive decisions. | ✅ Skilled in data tools (Adobe Analytics, Google Analytics, etc.). |
| Turn data into intuitive recommendations and measurable outcomes. | ✅ Experience owning/shaping a CRO strategy or experimentation roadmap. |
| Understand customer behaviour, UX principles, and conversion best practices. | ✅ Familiarity with front-end tech, session replay, heat mapping, or Scrum. |
| Collaborate effectively across cross-functional teams. | ✅ A confident, collaborative communicator able to work with developers, analysts, compliance, product, and marketing teams. |
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The Culture & Benefits
We believe in creating positive returns today while building a better future. At L&G, we foster a welcoming, inclusive culture, empowering diverse minds to influence positive change.
Benefits
- Annual performance–related bonus and share schemes.
- Generous pension contribution.
- Life assurance and comprehensive healthcare plan (permanent employees).
- At least 25 days holiday (with the option to buy/sell additional days after 2 years’ service).
- Flexible family leave.
- Electric car scheme (permanent employees only) through tax-efficient salary sacrifice.
- Discounts on our products and third-party offerings (high-street/online).
We are striving to create net-zero carbon workplaces by 2030 with modern offices designed for collaboration and engaging in-person experiences.
Location & Working Flex
Here’s where you’d be based and how your flexibility looks considered:
- Primary location: Cardiff, Four Central Square.
- Job family: IT & Change.
- Contract type:
- Permanent (UK, Rest of World)
- Regular (US)
We prioritise outcomes over attendance! So, whether full-time or flexible, we are open to part-time, job-sharing, term-time arrangements, or other discussions. Where possible, we accommodate flexible working arrangements that suit your needs, exempting certain roles due to demand.
As we focus on strengths and potential: You don’t need to match every criterion—think about what you excel at and how you contribute to our purpose.
Ready to transform digital experiences for millions? Apply now through [Careers@L&G’s dashboard].
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