Legal & General
Conversion Rate Optimisation Manager
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Conversion Rate Optimisation Manager
Conversion Rate Optimisation Manager Legal & General (L&G) Retail
About Legal & General
Legal & General (L&G) is a leading UK financial services group and major global investor, safeguarding financial futures since 1836. We underpin retirement and protection solutions across pensions, life insurance (UK/US), and workplace pensions. Our Retail business supports 12.8 million policyholders, helping them save, plan, protect, and enjoy retirement through personalised, data-driven digital journeys.
We empower you to lead impactful CRO—no financial services background needed.
The Role
We’re seeking a Conversion Rate Optimisation (CRO) Manager to lead and own the Direct Protection customer journey optimisation, driving conversions, improving customer experience, and enhancing commercial outcomes.
Your expertise will shape a data-driven experimentation program, fostering collaboration across digital, product, compliance, and marketing teams to deliver measurable results.
Key Responsibilities
Strategy & Execution
- Define and deliver the Direct Protection CRO strategy to improve conversions, customer satisfaction, and business performance.
- Manage the full experimentation lifecycle: Hypothesis generation → prioritisation → testing → analysis → actionable insights.
- Maintain a robust CRO backlog aligned with customer insights, analytics, and business priorities.
Data & Insight-Driven Decisions
- Use qualitative/quantitative data to identify friction points, opportunities, and next-best actions (e.g., friction points in omnichannel workflows).
- Agile execution: Triage experiments, ensure quality assurance (QA), deploy tests, and draw clear conclusions.
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Collaboration & Culture
- Partner with cross-functional teams: developers, analysts, compliance, marketing, and product to execute experiments effectively.
- Translate tests results into clear, impactful recommendations for stakeholders (e.g., directors to customer touchpoints).
- Champion a UKP (customer-understanding and exponential thinking) culture, embedding CRO as core to digital strategy.
- Innovate in personalisation, predictive modelling, and automation across channels.
What You’ll Bring
Experience & Skills
- Proven CRO experience: End-to-end experiment management (from ideation to analytics).
- Technical prowess: Hands-on expertise in A/B testing, multivariate testing using tools like Adobe Target, Optimizely, or VWO.
- Analytics: Strong proficiency with Adobe Analytics, Google Analytics, or similar.
- Strategic ownership: History of shaping a roadmap or experimentation priority framework.
- Customer obsession: Deep understanding of UX, behaviour patterns, and conversion best practices.
- Collaboration: Confidence working with multi-disciplinary teams (Developers → Analysts → Compliance).
- Storytelling: Ability to distill data into actionable insights for varied audiences.
Nice-to-Haves (Not Essential)
- Front-end tech familiarity (e.g., session replay, heatmapping, usability testing).
- Experience with Scrum frameworks or agile methodologies.
A Working Environment You’ll Love
L&G rewards performance, integrity, and passion with a tailored benefits package that prioritises your wellbeing. Here’s what you get:
Rewards & Flexibility
✔ Performance & share reward schemes: Annual performance-related bonus; share ownership options for productivity. ✔ Holistic pensions plan + life assurance as standard. ✔ Permanent employees: Access to healthcare plan + £1k/discretionary serious illness payments. ✔ Generous leave: 25 days holiday plus public holidays; 26 days after 2 years. Option to buy/sell holiday. ✔ Family support: Competitive family leave policies. ✔ Green mobility: Electric vehicle (EV) salary sacrifice scheme (tax efficient for permanent roles). ✔ Rate pay discounts: Savings on L&G products + retailers like John Lewis, Leeds United, Film Club.
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Culture & Future-Proofing
- Inspiring workspace: Net-zero carbon uk-wide offices (2030 goal), designed for collaboration and hybrid work.
- Belonging & development: Diverse, inclusive culture with career progression initiatives.
- Flexibility: Open to all working arrangements (part-time, term-time, job shares, hybrid). Most roles accommodate requests unless demand-driven.
Why Join L&G?
We believe in impact without compromise. By joining us, you’ll:
- Harvest American-style financial services approaches with UK values: creative freedom + character.
- Build on our 187-year heritage of societal purpose—today’s advance means tomorrow’s Net Zero and societal growth.
- Join a team where people matter: Inclusive culture with Integrated Care Terry leaders, driven by a shared vision of lifting others up.
If you thrive in challenges—no perfect fit required—we’re curious to hear what you can offer. You’ve read enough; submit your manifesto for growth and let’s shape the future together.
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