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Copywriter – London (Hybrid: 3 Days Office / 2 Days Remote)
About IG
IG is a FTSE 100 fintech operating across five continents, serving over 1.3m customers and facilitating billions of dollars in transactions. Built on scale, trust, and proof, we have never pivoted to innovation—it’s been our core approach. At IG, real impact means:
- Solving complex problems with deep-scale solutions
- Access to technology and resources that enable rigorous execution
- Unmatched scope in an established business where your ideas can shape the future
Bring a curious, forward-thinking mindset—we’ll equip you with the tools to define what’s next.
"The future gets built here."
About the Role
Join our creative team as a Copywriter, reporting to the Senior Copywriter. Your mission: empower investors and traders with clarity and confidence, breaking down complex ideas into engaging, accessible content—whether it’s social campaigns, email journeys, educational materials, or thoughtfully crafted UX copy.
You’ll craft a distinctive voice rooted in clarity, conviction, and customer-centred thinking, making financial markets more approachable. Your voice will serve a broad audience—from first-time investors to experienced traders—as IG expands its customer reach.
Welcome your repertoire of:
- Creative flair paired with strategic thinking
- Ability to adapt messaging tactically across channels while keeping audience needs at the heart
- A knack for distilling complexity into actionable content that resonates
Your impact will extend beyond aesthetics—Improving informed, confident decision-making within financial markets.
Your Team
Sourced within the UK Creative Studio, you’ll collaborate closely alongside:
- Designers (bringing visuals to life)
- Motion designers (crafting dynamic storytelling)
- Web editors (optimising digital delivery)
Tight-knit cross-functional partnerships with Acquisition, CRM, Brand, Social, and Product Marketing ensure cohesive, channel-optimised outputs that align with IG’s goals. Own your briefs, own your pace.
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What You’ll Do
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Strategy & Concept:
- Deliver big-idea-driven copy across channels (social organic/paid, OOH, email, CRM, in-app, web, UX landers, long-form).
- Understand the core insight behind every brief—not just execute text.
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Tone & Authenticity:
- Champion IG’s uniqe tone of voice; adapt register flexibly across each channel and audience (e.g., expressive to reassuring).
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Cross-Collaborative Living:
- Work seamlessly with designers/motion creatives to merge copy with visual strategies.
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Customer-Centric Design:
- Craft targeted CRM messaging segmented by audience and journey.
- Develop performance copy for acquisition (paid social, display, landing pages).
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Quality as Standard:
- Understand the industry across creative, legal, and compliance—your final line of fact-checking.
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Social Maturity:
- Contribute monthly, platform-native social content aimed at audience conversion.
- Balance creativity with ** Trinidadale alignment**.
What We’re Looking For
Essential
✔ Portfolio-first: Tracks with depth of conceptual strength over short, repetitive execution. ✔ Multi-channel mastery: Proven ability across social, OOH, email, UX/web, video scripts and long-form. ✔ Regulated industry experience: A track record in a high-compliance vertical (financial services, pharma, energy, telecoms etc.) with skill translating nuanced detail. ✔ Autonomous discipline: Curiosity-driven; consistently seeks new perspectives on briefs. ✔ Copy-proofing: Unmatched grammar rigor and proofreading eye.
Desirable (plus points)
🔹 Financial services familiarity: Or a knack for distilling technical or complex topics perfectly. 🔹 Performance awareness: Familiarity with SEO, CRM segmentation, and ** چندین-led creative strategy**. 🔹 Experience with content management systems and digital tooling.
How We Work
At IG, we champion:
- Thoughtful ways of working
- A hybrid model (3 days office, 2 days remote) for rich collaboration
- 5 guiding pillars to propel performance and fulfillment:
- Lead and Inspire; build trust and alignment.
- Think Big; solve commercial-scale problems.
- Champion the client; deeply understand needs.
- Deliver at Pace: Agile yet sustainable growth.
- Raise the bar; accountability + feedback culture.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Become a driving force in a market-leading role that delivers confidence for thousands.
Diversity at IG
Diversity drives innovation, creativity, and commercial success. We’re building teams that reflect our global reach, and we encourage applications from all backgrounds and experiences.
Our D&I commitment keeps inclusion at the heart of who we are.
The Perks
Career Impact
- Growth opportunities with personalised development programs.
- Networking through cross-panel committees, sports/social clubs.
- Talent mentorship from leadership.
Flexibility & Balance
- Competitive salary + 12% Flexible Benefits Package.
- 25 paid holiday days (transferrable to/from reserves).
- Private medical cover + life insurance for your family.
- Gym contributions up to £200/year.
Support & Reward
- Unlimited access to LinkedIn Learning and global/local onboarding.
- 28 days total holiday, inclusive of:
- Your birthday day off.
- Two steps for community volunteering.
Workplace Values
- Employee-led communities (LGBTQ+, Women’s & BME networks) for events and projects.
- ESG opportunities via IG’s £5 utility Brighter Future Fund.
Family & Future
- Elevated maternity/paternity + Parent Leave.
- Access to Bounce Back groups for parents and carers.
Props to a startup vibe with FTSE 100 substance.
One Last Note
IG offers next-level professional and personal growth, with the industry gravitas to propel your ambitions and ours.
We don’t just talk about the future—we build it.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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