How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Copywriter - App Ops
# Senior Copywriter (UX & In-App Content) – Permanent
About the Role
This senior copywriting position is proudly embedded within an automotive client’s App Operations team, delivering cutting-edge in-app content and UX copy to elevate their mobile experience. Working in a dynamic, hybrid setting, you’ll work directly with product managers, UX designers, and engineers to craft clarity-driven words that enhance usability, brand trust, and engagement across iOS and Android platforms.
What You’ll Be Doing
UX & In-App Copywriting Leadership
- UX Writing Mastery: Lead the creation of micro copy—buttons, labels, tooltips, error messages, onboarding flows, feature explanations, and empty states—to ensure every user interaction feels intuitive.
- Urgent & Engaging Messaging: Develop push notifications, alerts, and in-app messages that drive action (e.g., check-ups, promotions, service notifications) while maintaining brand consistency.
- Complex Translation: Simplify technical specs (e.g., telematics, connected car features) into clear, user-friendly language without compromising accuracy.
User Guidance & Support
- Cross-Collaboration: Partner with UX/UI designers to integrate copy seamlessly into wireframes, prototypes, and final designs, prioritising efficiency and readability.
- Helpful Support Content: Author App Store descriptions, FAQs, release notes, and in-app tutorials to aid new and returning users.
- Error Prevention: Use strategic wording to minimise user errors and reduce reliance on customer support.
Strategic Impact & Ownership
- User-Driven Decisions: Attend usability testing sessions and research findings to refine copy for real-world impact.
- Stakeholder Communication: Present copy strategies to clients and internal teams, explaining how language shapes user experience and brand perception.
- Brand Voice Expertise: Explain and adapt to tone-of-voice guidelines, ensuring consistency while catering to mobile constraints (e.g., space limitations).
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What We Want From You
Key Expertise & Skills
- Proven UX Writing Experience: Senior copywriter with experience in mobile apps (iOS/Android); portfolio evidence of in-app copywork required.
- Automotive Passion: Deep understanding of vehicle technology, customer journeys, and digital servicing (e.g., how apps inspire owners to engage with their vehicle).
- Writing as Strategy: Ability to cut redundant words, prioritise clarity, and align copy with user psychology (e.g., needs, pain points, decision-making habits).
- Technical Tricks: Quick learner who translates complex concepts (e.g., remote diagnostics, subscription models) into digestible content.
- Agile Collaboration: Comfort operating in fast-paced environments, juggling multiple deadlines while pivoting for new features or compliance updates.
Aptitude & Soft Skills
- Meticulous Editing: Unwavering eye for grammar, tone, and fact-checking across all user-facing text.
- Design Literacy: Experience using tools like Figma to work alongside designers and streamline handovers.
- Adaptability: Gracefully adjusts to brand evolutions, user feedback loops, and project scope changes.
- Empathy in Tech: Anticipates user mindset—e.g., crafting language to reduce apprehension during critical actions (e.g., payments, permissions).
What We Can Offer You
Career Growth & Belonging
- Permanent role with a benefits package including a competitive bonus, ethical pension, private medical insurance, discounts with global retailers, and family-friendly policies.
- Targeted skill development: Training opportunities to hone your expertise in UX writing, content strategy, or mobile commerce trends.
- Hybrid flexibility: Average 4 in-office days/week, customised to individual needs via open dialogue during interviews.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Company Culture
We thrive via three core values:
- Heart: Cultivate trust and empathy with each other and clients—human-centric work at its best.
- Brains: Champion curiosity and collaborative problem-solving to push boundaries.
- Courage: Inspire unfiltered ideas and honest feedback upholding bravery in prescribing change.
At VML Enterprise Solutions, you’ll partner with:
- Leading global clients (e.g., Ford, Mercedes, Nestlé)—shaping apps and marketing at scale.
- Top-tier marketing tools (Shopify, Salesforce, Adobe, Sitecore) to deliver 360° client growth.
- Other inclusive, driven linguists on a team that ties client success to creative bravery.
About WPP & VML
VML (part of WPP, the world’s largest marketing network) unites creative, commerce and CX to help brands grow. As leaders in automotive tech, commerce strategy, and customer storytelling, we push norms—whether unlocking new drive engagement apps or a seamless Nestlé grocery experience.
Diversity & Equity Commitment: VML embraces applicants from all backgrounds, ensuring equity in representation and career progression. Learn more at VML.com or WPP.com.
Ready to Drive? Submit Your Application
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location