Aquent
Copywriter (Branding) [211371]
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We’re looking for an experienced Brand Copywriter to support the development of copy for a new destination campaign for our client. Ideally, you’ll have experience working with cultural, arts or museum organisations and a strong track record of creating distinctive, strategically driven campaign copy.
The campaign aims to increase awareness and consideration among new audiences, repositioning the client as more than a museum by communicating the breadth of its offer and the emotional value of a visit.
Project Scope (3 Days)
Day 1
- Review the campaign brief, audience insights, previous stakeholder feedback and visitor comments.
- Develop an understanding of the strategic direction, campaign objectives and creative opportunity.
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Days 2–3
- Develop Copy For One Shortlisted Creative Route, Including
- Campaign headlines
- Supporting copy
- Calls to action
- Short descriptive blurbs for use across campaign assets
- Ensure copy is strategically led, distinctive and adaptable across digital, social and out-of-home (OOH) channels.
About You
You’ll have:
- Proven experience as a brand or campaign copywriter.
- A strong portfolio demonstrating impactful brand and campaign work.
- Experience translating brand strategy and audience insights into compelling creative concepts.
- Excellent writing skills with the ability to adapt tone and messaging across multiple formats.
- Ideally, experience working within the cultural, arts, heritage or museum sector.
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Client Description
Our client is a charitable foundation based in the United Kingdom dedicated to improving health and well-being globally. It is one of the largest non-governmental funders of biomedical research. They support scientific advancements, fosters innovation, and invests in initiatives that aim to tackle pressing health challenges around the world.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
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