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About Us
We’re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK. By living our values - we play to win, customer obsessed, we are one and it starts with me - we deliver That New Look Feeling for our customers and each other.
The Role: (3 Days In Office)
Writing for an array of touchpoints, from in store to email, editorial and homepage, you’ll be New Look’s go-to wordsmith, making sure our fun, feel-good tone of voice is evident at every turn. You’ll be coming up with lots of creative ideas, turning your pen (or keyboard) to a host of briefs to support our Brand, Trade, Creative and Social teams. In other words, you’ll be writing a lot!
We’re looking for someone who’s as comfortable concepting a seasonal narrative as they are writing a short and snappy caption for social. You’ll be joining a passionate, creative Copy & Content team, so the perfect candidate will have lots of ideas, a can-do attitude and a team spirit. In turn, we offer a competitive salary, a focus on development and a truly inspiring environment to work in – oh, and not forgetting the discount and 4pm finishes on a Friday.
What’s in it for you:
- 40% staff discount plus friends & family discounts throughout the year
- Access to our reward platform for external discount and offers
- Private pension scheme
- Virtual GP access for you and your children – it allows you to speak to a doctor at a time and date that suits you
- All employees are covered by our life assurance policy from day one
- Unlock extra leave with our buy more holiday scheme.
- Celebrate YOU! Enjoy an extra paid day off on your birthday each year
- Enhanced maternity, paternity and adoption leave, and shared parental leave (eligible after 2 years’ service).
- Spread the cost of your commute with interest-free season ticket loans
- Do your bit for the environment and save money with our Cycle2Work scheme
- We're proud to partner with the Retail Trust and Fashion & Textile Children's Trust
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What you’ll be doing:
- To provide copy for all creative assets across multichannel touchpoints, including homepage, email, editorial, in-store assets, promos, sale, packaging and social
- Ensure all written copy is on-brand and follows the brand TOV guidelines
- Support the Senior Copywriter and Fashion Editor on creative campaign narratives
- Build key relationships across the business to ensure all other departments are adhering to brand language in all communications
- Writing for and across women’s, men’s, accessories and 915
- Support on defining and articulating our sustainability stance
- Supporting and maintain brand tone of voice in all copy across all touchpoints
- Support the Senior copywriter with idea generation for campaigns, content and concepts
- Writing clear, concise and accurate copy that demonstrates good brand and fashion knowledge, while maintaining the New Look tone of voice
- Create multichannel copy, including but not limited to: campaign strap lines and narratives, editorials, marketing emails, push notifications, app inbox messages, PPC and paid social ads, site furniture, packaging, Instagram stories, Facebook, TikTok and social feed captions, in store POS / windows, tannoy announcements, PR, UX, video, homepages and OOH ads.
- Any ad-hoc duties
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Who you are:
- Experience of fashion retail is preferred, with knowledge of fashion language and excellent verbal communication skills
- Minimum 3 years experience in a similar Copywriter role
- Creative copywriter with a strong understanding of SEO, channel-specific nuance and customer journey
- A love for language, spelling and grammar
- Ability to effectively work on multiple projects/tasks of varying complexities, meet deadlines, prioritise and deliver under pressure
- Ability to work at speed when required
- Commercial understanding
- Happy to work to a strict brief, put finishing touches to copy as well as generate ideas
- Excellent written English with editorial awareness and meticulous sub-editing skills
- Impressive knowledge of fashion, seasonal trends, pop culture references, designers and brands
- A positive approach to feedback and excellent communication skills
Why New Look?
We care about you and the planet and believe fashion should be a force for positive change. We celebrate inclusion and diversity in everything we do. We’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.
We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals.
We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we're keen to discuss this with you in line with the output needed for the role.
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