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Copywriter - Flex Team
Senior Long-Form Copywriter – Automotive (Permanent)
About the Company
VML, part of WPP, is a leading creative company specialising in brand experience, customer experience, and commerce. We create connected brands that drive growth for global blue-chip clients, including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, and Wendy’s. Recognised as a Leader by multiple Forrester Wave™ reports, VML—including its specialist health network, VML Health—is one of the largest and most awarded health agencies globally.
With 26,000+ talented professionals across 55+ markets and offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney, we operate as a global network powered by innovation and a human-first approach.
About the Role
We seek an exceptional and strategically minded Senior Long-Form Copywriter to embed directly within a leading automotive client on a permanent basis. This hybrid role is ideal for a seasoned storyteller passionate about the automotive industry, capable of crafting compelling, insightful, and conversion-driven narratives throughout the customer lifecycle—from research and discovery through ownership and loyalty.
As a key contributor, you’ll help shape the client’s brand voice and content strategy, translating technical and complex automotive concepts into accessible, engaging copy that educate, engage, and convert.
Key Responsibilities
Strategic Content Creation
- Lead the development and execution of long-form automotive content, including:
- Detailed vehicle feature pages
- Product guides & comparison articles
- Blog posts & thought leadership
- Whitepapers & case studies
- SEO-optimised website editorial
- Email nurture sequences
- Evergreen content pieces
- Translate automotive tech, engineering specs, and brand values into clear, persuasive messaging.
- Ensure all content aligns with brand guidelines, tone of voice, and marketing strategies, supported by SEO optimization.
- Collaborate with UX/UI designers, product managers, marketing strategists, and SEO specialists to deliver an integrated, user-focused experience.
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Research & Insights
- Drive deep industry research on:
- Automotive trends (EVs, autonomous driving, connectivity)
- Competitor differentiators
- Target audience preferences
- Emerging mobility concepts
- Refine content strategy using customer data, market insights, and user research.
- Partner with data teams to measure performance and optimise content effectiveness.
Customer Journey & Conversion Focus
- Map content to automotive customer stages (awareness → consideration → purchase → loyalty).
- Embed clear CTAs and conversion-focused language in long-form narratives.
- Support UX/UI improvements through user-friendly, action-driven copy.
Collaboration & Project Management
- Lead multiple content projects across diverse formats while maintaining deadlines, budgets, and quality.
- Engage stakeholders to clarify requirements, refine strategies, and iterate based on feedback.
- Act as an automotive content SME, offering expert guidance internally and to client teams.
Essential Requirements
Industry Expertise & Experience
- Strong automotive knowledge (technical and consumer-focused), with a preference for luxury, innovative, or premium brands.
- Proven track record writing long-form content (articles, whitepapers, web pages) with tangible results.
Core Skills
- Autonomous, initiative-driven mindset in fast-paced environments.
- Superior research skills—analysing complex subjects while synthesising accessible, engaging narratives.
- SEO acumen—balancing following head keywords, maintain readability, and brand alignment.
- Precision in editing & fact-checking to ensure flawless grammar and accuracy.
- Customer-first mindset—understanding how content impacts loyalty and purchasing decisions.
Collaboration & Adaptability
- Clear communication for presenting strategies, gathering feedback, and collaborating across functions (marketing, product, legal).
- Adaptability to hybrid/agile workflows, managing priorities, and resolving uncertainties.
- Brand voice mastery—adapting tone to align with the automotive client’s identity.
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About WPP (VML)
Benefits
Every VML employee benefits from:
- Competitive compensation, discretionary bonus potential, and tax-efficient rewards.
- Career growth opportunities through training, mentorship, and promotion paths.
- Flexible work options (averaging 4 in-office days per week) to suit individual needs.
- Holistic benefits like pension contributions, medical insurance, life assurance, holiday schemes, and family-friendly policies.
- Employee discounts (shopping, dining, entertainment) and wellbeing support.
- A diversity & inclusion culture ensuring all voices are valued and progress is equal.
Culture & Values
Guided by Heart, Brains, and Courage:
- Heart: Empathy, trust, and human-centric work.
- Brains: Innovation derived from curiosity and collaboration.
- Courage: Experimentation, bold problem-solving, and advocacy for positive change.
Why Join VML Enterprise Solutions?
Key insights into the division:
Global Reach & Impact
- A collective of 4,200+ experts across 34 countries, designing d Digest/designing over 500 digital platforms and drives 50+ strategic partnerships (Adobe, Salesforce, SAP, etc.
- Delivers $29B+ annual revenue for clients through full-funnel engagement (acquisition → conversion → loyalty).
Client Portfolio
Partner brands include Ford, Mercedes-Benz, Johnnys Baker’s, Unilever, Economist.
Hybrid & Inclusive Environment
- Office-based four days/week with a remote-friendly culture.
- Friendly open-door policy—creativity thrives when we connect.
Apply now and join a team where your skills enable industry-changing commerce solutions.
VML is an equal opportunity employer. Applications are considered without regard to personal characteristics, and we uphold a respectful workplace for all.
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