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COS Regional Marketing & Communications Controller
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Senior Regional Brand Controller
Location: London
About the Role
Responsible for developing and driving strategies to advertising investments, ensuring all marketing & communications activities are efficiently linked to tangible business results.
Key Features:
- Key Partner to Controlling, Marketing, and Communications teams
- KPIs tracked: Traffic, Marketing & Communication Metrics (Impression/Reach, EMV, ROAS), Budgeting & Planning Accuracy
Responsibilities
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Advertising & Budgeting Strategy
- Drive the budget and forecasting process to strategically allocate omni-channel advertising investments across the marketing funnel.
- Maximise impact on physical store traffic and online channel engagement.
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KPI Management & Reporting
- Define, monitor, and analyze financial and advertising-related KPIs for campaigns and collaborations.
- Deliver data-driven insights to improve future campaigns.
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Cross-Functional Collaboration
- Partner with Regional & Global teams to optimize investments.
- Serve as Regional Brand Controller — a key strategist for marketing and communications.
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Process & Tool Innovation
- Design, implement, and continuously improve internal processes, including:
- Invoice tracking systems for timely & accurate cost bookings.
- Sample ordering processes and spend trackers.
- Design, implement, and continuously improve internal processes, including:
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Data Management & Business Intelligence
- Support the global development of marketing BI tools to enable stakeholders to make informed, data-driven decisions.
Requirements
- Qualifications & Skills
- Proven experience in budgeting, forecasting, and financial controlling within a marketing/communications function.
- Strong commercial acumen with ability to:
- Analyze KPIs (traffic, conversion, AOV, returns).
- Translate data into actionable strategies.
- Skilled in delivering complex financial/commercial reports to influence decisions.
- Ability to align spending with long-term profitability & growth.
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- Soft Skills & Mindset
- Strong stakeholder management and ability to influence cross-functional teams (Marketing, Communications, Controlling).
- Strategic thinker with a focus on financial outcomes from marketing efforts.
Job Details
- Role: Full-time, based in London (offsite availability: 3 days per week).
- Application: Submit CV and tailored cover letter promptly via the provided channels.
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