Kerry
Country Head & Commercial Lead - Vietnam
Abergele
Posted 7 days ago
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Country Head & Commercial Lead, Vietnam
About Kerry
Kerry is the world’s leading taste and nutrition company for the food, beverage, and pharmaceutical industries. Every day, we partner with customers to create healthier, tastier, and more sustainable products consumed by billions worldwide.
Our vision is to be our customers’ most valued partner, creating a world of sustainable nutrition. A career with Kerry offers an opportunity to shape the future of food while delivering growth in a truly global environment.
Key Responsibilities
1. Business Leadership & P&L Ownership
- Own and lead Kerry’s Vietnam business with full P&L accountability, balancing revenue growth, margin expansion, and long-term value creation.
- Define and execute the Vietnam country strategy, aligned with global and regional priorities.
- Identify and unlock new growth opportunities across categories, customers, and applications.
2. Commercial Strategy & Execution
- Develop and deliver a robust commercial strategy for above-market growth and market share gains.
- Define and evolve the route-to-market model (direct engagement, distributor partnerships).
- Lead pricing, portfolio, and margin management to ensure sustainable profitability.
- Drive disciplined pipeline and project management, ensuring strong conversion and resource prioritization.
3. Market Development & Customer Leadership
- Build deep partnerships with key multinational and local Vietnamese food manufacturers, positioning Kerry as the "Most Valued Partner".
- Navigate Vietnam’s relationship-driven, fast-moving market while balancing global accounts and local champions.
- Expand Kerry’s footprint across strategic categories (Beverage, Dairy, Savoury, Snacks) using insights, innovation, and technical capabilities.
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4. Cross-Functional & Matrix Leadership
- Collaborate closely with R&D, Supply Chain, Finance, and Regional teams to deliver integrated customer solutions.
- Act as the voice of Vietnam in the SEA leadership team, influencing strategy, priorities, and resources.
- Ensure strong execution of S&OP, service delivery, and customer commitments.
5. Team Leadership & Capability Building
- Build, lead, and inspire a high-performing commercial team.
- Develop next-generation leaders and strengthen the succession pipeline.
- Foster a performance-driven, agile, and collaborative culture with strong accountability.
6. Innovation, Sustainability & Growth Agenda
- Drive innovation-led growth leveraging Kerry’s Taste & Nutrition capabilities.
- Lead Kerry’s Sustainability 2030 agenda, embedding sustainable nutrition initiatives with key customers.
- Identify and scale entrepreneurial growth opportunities with disciplined execution.
7. Governance, Risk & Compliance
- Ensure full compliance with Vietnam regulatory, food safety, and commercial standards.
- Maintain strong governance in commercial practices, contracts, and customer engagements.
Job Details
Job Title: Country Head & Commercial Lead, Vietnam
Position Type: Full-Time Permanent Location: Vietnam
Reports To: GM & Retail Commercial Lead (MY/SG, TH, VN)
Requirements
Professional Qualifications & Experience
- 15+ years of experience in the food ingredients and/or flavours industry.
- Primary degree in Business, Marketing, Food Technology, or a related field.
- Proven leadership experience as a Country Head, General Manager (GM), or Senior Commercial Leader.
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Key Experience Areas
- Strong track record in building and scaling businesses in Vietnam or comparable emerging markets.
- Deep B2B experience, including key account management and project-based selling.
- Experience in multi-channel and complex route-to-market environments.
- Strong technical and commercial understanding of ingredients, flavours, and food applications.
- In-depth knowledge of Vietnam’s food industry dynamics, customers, and regulations.
- Ability to translate market insights into winning commercial strategies.
Leadership Competencies
- Customer Focus – Delivering customer-centric solutions.
- Strategic Mindset – Translating future possibilities into breakthrough strategies.
- Ensures Accountability – Holding self and others to commitments.
- Drives Results – Consistently achieving tough result targets.
- Collaborates Effectively – Building partnerships and working for shared objectives.
- Attracts and Develops Top Talent – Aligning talent with business growth needs.
- Builds High-Performing Teams – Leading teams to achieve common goals.
- Drives Vision and Purpose – Inspiring teams through compelling strategy.
- Instils Trust and Credibility – Inspiring through honesty and authenticity.
- Entrepreneurial and Growth-Oriented Mindset:
- Self-starter, proactive, and agile in learning and execution.
Success Measures
- Consistent above-market revenue growth.
- Margin expansion and improved profitability.
- Market share gains in key categories.
- Pipeline strength and conversion rates.
- Expansion of strategic customer partnerships.
- Development of a high-performing, engaged team.
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Skills
P&L Management
Commercial Strategy
Business Scaling
Key Account Management
Route-to-Market Strategy
Stakeholder Management
Team Leadership
Market Development
Food Ingredients Expertise
Flavours Expertise
Strategic Planning
Cross-functional Leadership
Pipeline Management
Margin Management
B2B Sales
Regulatory Compliance
Location