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Country Manager - Netherlands
International FMCG Business (Confidential)
Location: Central London - 2/3 days a week in office
Language: Fluent Dutch essential
The business
An international consumer goods business in a period of strong growth, with genuinely exciting plans for the Netherlands. This is a market they see real opportunity in, with investment and ambition behind it. Details of the business are under NDA and will be shared only with relevant candidates.
The role
You will own the Dutch market end to end. The business currently operates a hybrid route-to-market - selling directly to Dutch retailers alongside distributor partnerships - and you'll be the person who makes both work harder:
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- Own the commercial strategy and performance for the Netherlands across both direct retail and distributor channels
- Manage and grow relationships with key Dutch retailers - leading negotiations, range and promotional planning
- Hold distributor partners accountable to brand priorities, pricing and execution standards
- Shape and deliver the market's growth plan - distribution, availability, visibility and new opportunities
- Work with marketing to localise activation for Dutch shoppers and drive penetration
- Act as the voice of the Dutch market internally, feeding insight into European planning
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What you'll need
- Fluent Dutch - non-negotiable, you'll be negotiating with Dutch retailers in their language
- A strong commercial track record in FMCG - food & drink experience an advantage
- Experience selling into Dutch retail (major grocers a real advantage)
- Distributor management experience - you understand how to drive performance through partners as well as direct
- A self-starter comfortable owning a market with real autonomy
- The ambition to grow with a brand that is scaling fast
This is a confidential search. Full details, including the client's identity, will be shared with relevant candidates on application.
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