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Role Summary
The Country Manager – UK & Europe will be responsible for establishing, growing, and strengthening the company's commercial presence in the United Kingdom, with a longer-term mandate to support expansion into selected European markets, including Spain, France, Germany, and potentially other countries.
In the initial phase, this will be a highly entrepreneurial, hands-on individual contributor role. The incumbent will be expected to independently open doors, build senior-level relationships, identify high-value business opportunities, and create a sustainable commercial pipeline across relevant B2B customer segments.
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- Immediate Priority: Develop the UK market by building relationships with importers, distributors, foodservice operators, retailers, large-format customers, and other strategic channel partners.
- Key Activities: Move from market mapping to relationship creation, commercial negotiation, and conversion of opportunities into measurable revenue.
Over time, as the business gains scale and commercial traction, the mandate is expected to broaden. The Country Manager will have the opportunity to shape the company's wider European growth agenda and build a local team aligned with business requirements.
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This role demands a commercially sharp, self-driven, and entrepreneurial leader who can operate independently without the immediate support structure of a large local organization. The successful candidate will combine strategic market development capability with hands-on execution and will be comfortable building the business from the ground up.
The role is particularly suited to someone who thrives in ambiguity, enjoys creating markets rather than inheriting them, and can build long-term customer relationships while remaining deeply accountable for revenue, profitability, and sustainable growth.
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