Electrify
Creative Ad Strategist - The Rundown
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An opportunity to join an exciting, well-funded and fast-growing creator economy business.
Electrify is a dynamic new digital media company that invests in and scales creators with an established YouTube presence. We have invested in various leading channels and The Rundown is one of the leading channels in our portfolio.
The Rundown is the world’s largest AI community, informing millions of people around the world about everything going on in AI, why it matters, and how you can apply it. Our daily newsletter and social media channel engage with millions each day, and our AI University gets hands-on and educates thousands of members on using AI tools.
Come and build the future of media with us!
About The Role
As an Creative Ad Strategist at The Rundown, you'll own the creative engine that powers our paid growth. You'll research, ideate, write, produce, launch, and analyze ads across Meta (primary channel), with secondary ownership of Google, X/Twitter, and newsletter ad placements. This is a full-stack role: you'll go from insight to live ad without waiting on handoffs, and you'll use AI tools to compress the creative cycle. You'll work directly with the Head of Growth.
Key Responsibilities
- Research & analyze performance data: Mine historical ad data, Meta Ads Manager, and competitor ads to identify winning patterns, hooks, and angles. Build a clear reporting cadence on what's working, what's fatiguing, and what to test next.
- Ideate, write & script ads: Generate ad angles, hook lists, and full scripts (talking-head, UGC, text-over-video, static) grounded in our ICP and voice. Write briefs for creators and editors when support is needed.
- Produce ad creative end-to-end: Ship light-edit ads yourself — cut clips, layer captions, add music, export, and launch. Advanced filming and editing will be supported by specialists.
- Build AI-powered creative workflows: Use AI tools across the creative stack — for voiceovers, ideation, scriptwriting, and generating static and motion creative. Build repeatable workflows that increase creative throughput without sacrificing quality, and stay on the frontier as new tools emerge.
- Own campaign creative across channels: Primary focus on Meta (Facebook/Instagram). Secondary ownership of Google (YouTube, Search, Demand Gen), X/Twitter, and newsletter ad placements as priorities demand.
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Skills and experience
- Proven copywriting and scriptwriting experience: You can share scripts you've written and explain why they worked.
- Data fluency: Comfortable analyzing data to make creative decisions.
- Hands-on production skills: You can go from idea to finished ad without support. Comfort in basic editing softwares.
- AI-native: You already use AI tools daily to ideate, write, produce, and build workflows.
- Creative taste: You study ads obsessively and can deconstruct why a hook works or doesn't.
Electrify Culture
Dynamic environment - We are dedicated to providing a world-class creative culture where our employees can thrive. We’re looking for self-starters with an entrepreneurial mindset who want to be part of our success story. You’ll discover new opportunities, take ownership of important initiatives and learn at a fast pace.
Work anywhere - We are a remote team with employees around the world. This means you are free to work from anywhere with a good internet connection.
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Our Values – We are committed to fostering a culture that values innovative, diverse ways of thinking and the ability to drive positive change. DEI is in our DNA, and our DEI Committee and Social Hub initiatives reflect this commitment.
Force for good - We believe in unlocking the power of Electrify to tell stories that change lives. Digital media has the opportunity to propagate inspiring ideas and knowledge that can generate extraordinary change. Electrify Impact provides initiatives and resources to support emerging creators and positive impact organisations amplify their voice. In support of the United Nations 17 sustainable development goals (SDGs), we actively encourage support on our mission to make the world a better place for all.
What We Offer
- A chance to build the sales organization behind the fastest-growing media brand in AI, reaching 2M+ professionals daily, with significantly underpriced inventory and massive headroom.
- A global team that is passionate about the future of AI, media & education.
- Competitive base + performance compensation, flexible hours & fully remote work.
Electrify is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We provide employment opportunities without regard to age, race, colour, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.
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