BT Group
Creative Art Director (In House Creative Agency)
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Creative Art Director (In House Creative Agency)
Creative Art Director (In-House Creative Agency)
Req ID: 60295
Job Function: Brand and Marketing Posting Dates: 02/07/2026 – 16/07/2026
Location: London (GBR)** – Hybrid (3 days in office, 2 remote)** Salary: Competitive with great benefits Division: Consumer Workplace: BTHQ – 1 Braham, London
About the Role
Great creative work is visual before it’s anything else. As Art Director, you’ll collaborate closely with a Copywriter to generate ideas that are conceptually strong, visually distinctive, and built to perform across every brand channel and format.
This is not a production design role—ideation is central. Your time will be spent:
- Responding to briefs
- Developing integrated campaign ideas
- Establishing visual language for campaigns
- Directing final execution from rough concept to polished delivery
Key priorities: ✔ Lead creative development with bold and insight-driven thinking ✔ Maintain high creative standards, pushing ideas beyond the brief ✔ Partner with Copywriters to align visual and verbal strategies ✔ Direct teams of creatives, designers, and production specialists with clarity and authority
You’ll report to the Principal Creative within a rigorous, collaborative team that challenges itself to deliver brave, consistent, and impactful work.
What You’ll Be Doing
Ideation & Concept Development
- Brainstorm multiple, genuinely different creative territories in response to briefs
- Develop integrated campaign ideas where visual and verbal thinking co-promote the same core concept
- Champion scalable, insight-led ideas that perform across all channels, balancing boldness with adaptability
Visual Craft & Art Direction
- Lead visually distinctive campaigns with strong craft, ensuring consistency and impact across formats
- Work seamlessly across Adobe Creative Suite and digital tools
- Consider technical feasibility (print, digital, video, motion) when refining creative approaches
Strategic Understanding
- Critically interrogate briefs—identify the underlying business problem and the conceptual solution
- Understand channel nuances and craft native, purpose-built visuals for each
- Challenge ideas that feel misaligned with the brand, defending decisions with clear rationale
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Directing & Collaborating With Other Creatives
- Brief designers, digital creatives, and production teams with clear, constructively open direction
- Ensure visual consistency in collaborations with graphic designers
- Work with motion designers and animators to realise ideas beyond static execution
- Guide technical teams to maximise feasibility without compromising creative intent
Production Direction & Technical Knowledge
- Oversee visual asset production across all channels (digital, social, print, OOH, TV, video, retail, experiential)
- Direct photographers, illustrators, and retouchers with precision, from brief to execution
- Enforce brand guidelines, technical specs, and channel requirements before final delivery
- Build production-conscious creative solutions, leveraging AI and emerging tech for efficient, future-proof outputs
Presenting & Selling Work
- Confidently present and champion ideas to stakeholders, clarifying vision and integrating feedback constructively
- Ensure creative integrity persists even when work evolves
Brand Ownership & Quality
- Deliver high-quality, flagship-standard creative assets that align with brand identity
- Maintain ** accuracy, visual excellence, and production readiness**
Creative Curiosity & Innovation
- Stay passionate and forward-thinking about design, culture, technology, and emerging trends
- Audaciously challenge conventions and inspire colleagues to innovate
Essential Skills & Experience
- Proven Art Director experience in agency, creative studio, or in-house settings
- Exceptional portfolio showcasing integrated campaign ideas (not just single executions)
- Experience directing across formats: TV, digital, social, print, OOH, CRM, retail, experiential
- Collaboration history with Copywriters
- Directing experience in photography, film shoots
- Expert Adobe Creative Suite skills plus Figma or equivalent
- Ability to present creatively to all stakeholder levels convincingly
- Experience working on major consumer brands with strong, consistent visual identities
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Desirable Additional Qualifications
- Exposure to telecoms, tech, or complex B2C verticals
- Industry awards (D&AD, Cannes, The Drum etc.)
- Motion, animation, or digital interactive directing
- In-house creative agency experience
- Experience with AI-assisted creative tools
- Social-first and rapid content production familiarity
Our Package
Benefits are at your disposal, customisable to fit personal priorities:
Core Offers
- 10% on-target annual bonus
- Free 24/7 online private GP for you and immediate family
- Market-leading carers’ leave: up to 2 weeks paid off
- Equalised maternity/paternity/adoption leave (18 weeks full pay + 8 weeks half)
- EE & BT product discounts (mobile, broadband)
- Premium pension (5% employee contribution + 10% employer match)
- Holiday purchase scheme
Optional Add-Ons
Healthcare, big discounts on gyms, tooth-whitening, childcare support, and more.
Why BT Group?
BT Group is among the UK’s leading communications brands, including BT, EE, Openreach, and Plusnet. Our purpose? “Connect for good.”
Our Mission
- Strategic direction: Shape the future of the organisation
- Innovation focus: Simplify operations and leveraging technology/AI
- Customer-first ethos: Commitment to simplicity, clarity, and connection
Our Culture
- Customer-first challengers, collegial, connected, and clear
- The opportunity to influence strategy, customer relationships, and industry direction
- Impact at a governmentscale, making decisions that matter
Join BT Group and contribute to society’s connectiveness, shaping Britain’s communication landscape while pursuing your own innovative, strategic creative career.
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