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Creative Artworker
We are looking for a Creative Artworker to join our in-house studio team at our Travel Retail Head Office in Aldgate, Central London.
This is an all-rounder role at the heart of a fast-paced retail studio. You’ll produce accurate, brand-compliant artwork across in-store POS, digital out-of-home (DOOH) screens, master template roll-outs and B2B documents — delivering high volumes of work to tight deadlines across our WHSmith UK campaign Cycles. It suits a technically strong artworker who brings creative input to their work and takes real pride in getting the detail right, every time.
What you'll be doing:
- Producing best-in-class, print- and pixel-ready artwork across in-store POS, large-format graphics and digital screen (DOOH) formats, delivering at pace and at volume across our WHSmith UK Cycles.
- Rolling out approved master POS templates accurately and at scale, adapting them to spec while keeping every asset on-brand and technically correct.
- Creating and artwork B2B and large-format documents — such as tender submissions and bids for new stores — building polished, accurate layouts that help win new business.
- Setting up digital screen artwork to exact specifications, with pixel-perfect accuracy across a range of screen sizes and formats.
- In-store briefs will cover a range of key customer moments (e.g. Halloween, Mother’s Day, Diwali, Eid and local marketing events), and you’ll bring creative input to your artwork where the brief allows.
- Working closely with the Studio Manager and following the agreed approval and sign-off process for all work, implementing any remedial actions swiftly.
- Providing troubleshooting and finding practical solutions for technical artwork challenges.
- Following file-naming conventions and store all assets correctly on the server under controlled permissions, so everything stays archived and accessible.
- Ensuring all assets follow the correct formats, sizes and brand guidelines for WHSmith and its sub-brands.
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What we are looking for:
- Confident all-rounder, equally comfortable on POS, DOOH, master template roll-outs and B2B documents.
- Have strong print production and digital artwork knowledge, and you understand how to prepare files correctly for each output.
- Experienced in rolling out approved master templates accurately and at scale, adapting to spec without losing brand consistency.
- You have experience working on large-format B2B documents such as annual reports or tender submissions to bid for new stores.
- Ability to bring creative input to your artwork and have your finger on the pulse of current design trends.
- Attention to detail is excellent, with strong typographic and layout skills.
- You can manage workload in a demanding, fast-paced environment, delivering accurate, high-quality work under time pressure.
- Strong collaborator, working well with the wider studio team, marketing colleagues.
- Solid understanding of Adobe Creative Cloud (InDesign, Illustrator and Photoshop) is strong and you’re a confident Mac user.
- 3–5 years’ experience within a studio environment (agency or in-house).
How we reward our teams:
- Competitive salary
- Annual bonus based on company and personal performance
- Hybrid working model from home and in the office
- 24 Days holiday, plus your Birthday off, plus Bank Holidays with an opportunity to buy extra days holiday
- Finish at 4pm on a Friday
- Competitive pension contribution
- Staff Discount Card for railway stores (subject to policy)
- Cycle to work scheme
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About Us:
Celebrating over 230 years, we’re proud to have grown and evolved into a globally recognised brand present in over 30 countries around the world, and we’re proud to be that air of familiarity people love and trust on their journey, both in life and through life. As a diverse group of over 5,000 colleagues, we are all on the same journey to a better business through our commitments to our planet, people and the communities we serve.
Our business operates from two key locations. Our UK Travel and International office is based in a vibrant area of London, close to Aldgate and Liverpool Street Station, while the other is located at Swindon's International Business Park, just off the M4 with excellent transport links and over 100 on-site parking spaces.
Across both locations, we're an ambitious team that thrives on pace, collaboration, and innovation. We foster an entrepreneurial culture where people are encouraged to take initiative, embrace new challenges, and help shape the future of our business.
At WHSmith we’re all about creating an inclusive and welcoming workplace where everyone can be themselves and do their best. No matter your background, age, disability, gender, gender expression, gender identity, race or ethnicity, marital status, religion, sex, sexual orientation or anything else that makes you, you—you’re welcome here.
We’re also open to flexible working where possible, so if that’s something you need, let’s chat. And if you need any adjustments during the selection process, just let our Talent Acquisition team know—we’re happy to help!
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