Responsibilities

• Conduct in-depth primary and secondary research across European markets to understand customer preferences, needs, behaviours, and emerging trends.
• Translate research findings and performance data into actionable insights, marketing strategies, and campaign recommendations.
• Develop and execute content and creative strategies across digital and offline channels, including landing pages, product promotions, articles, email campaigns, packaging inserts, and marketplace content.
• Manage content distribution across websites, social media platforms, marketplaces, and other marketing channels to maximize reach, engagement, and conversions.
• Collaborate with copywriters, UI/UX designers, graphic designers, creators, and cross-functional teams to develop high-performing marketing assets.
• Own the paid creative strategy and testing roadmap across Meta, TikTok, and Google Ads.
• Create data-driven creative briefs by analyzing key performance metrics such as CTR, hook rate, thumb-stop rate, CPA, ROAS, frequency, and creative fatigue signals.
• Develop platform-native creative concepts, including UGC, expert-led content, problem-solution storytelling, before-and-after narratives, ingredient education, and offer-driven campaigns tailored to each platform and audience.
• Build and manage a structured creative testing framework, ensuring disciplined execution of hypothesis generation, testing, analysis, and iteration.
• Brief and direct creators, editors, designers, freelancers, agencies, and UGC partners, ensuring deliverables align with strategic objectives and are delivered on time.
• Review and optimize creative assets based on performance insights, ensuring alignment with campaign goals and brand standards.
• Proofread, edit, and refine content to maintain accuracy, quality, and brand consistency across all touchpoints.
• Apply conversion rate optimization (CRO) best practices across brands, platforms, and channels (training provided).
• Ensure all marketing activities comply with copyright laws, data protection regulations, and other relevant legal requirements.

Requirements

• 2–5 years of experience in creative strategy, performance marketing, advertising, content strategy, or a similar role, ideally within D2C or e-commerce.
• Exceptional English writing and communication skills with strong attention to detail.
• Demonstrated creative flair with the ability to develop compelling, performance-focused campaign concepts.
• A strong understanding of consumer psychology and what drives engagement, clicks, and purchases.
• A naturally curious, research-oriented mindset with the ability to uncover insights from data, trends, customer feedback, and market observations.
• Sharp analytical skills with confidence interpreting campaign metrics and translating them into creative improvements.
• Excellent collaboration and stakeholder management skills, with the ability to work effectively across multiple cross-functional teams.
• Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
• Comfortable working independently while taking ownership of projects from ideation through execution.
• Familiarity with Meta Ads, TikTok Ads, Google Ads, UGC ecosystems, and digital marketing best practices is highly preferred.
• Passion for continuous learning, experimentation, and staying ahead of industry and consumer trends.

Why Work With Us?

• Flexible freelance engagement with exciting, high-impact projects.
• Opportunity to work with a fast-growing global D2C wellness brand.
• Collaborate with talented marketers, creatives, and growth teams across international markets.
• Work on campaigns that blend creativity, strategy, consumer psychology, and performance marketing.
• Freedom to experiment, test ideas, and make a measurable impact through your work.