BT Group
Creative Copywriter - In House Creative Agency
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Creative Copywriter - In House Creative Agency
Creative Copywriter – In-House Creative Agency
Req ID: 60294 Job Function: Brand and Marketing Posting Start Date: 02/07/2026 Posting End Date: 16/07/2026 Division: Consumer Job Location: GBR-London-BTHQ One Braham, London Advertised Salary: Competitive with great benefits Working Arrangement: Hybrid (3 days in-office, 2 days remote)
About The Role
Great creative work starts with a great idea, and a great idea starts with words. As Copywriter, you are one half of a creative team, working in partnership with an Art Director to generate ideas that are genuinely original, strategically grounded, and built to work across every channel the brand operates in.
This is not a production writing role—ideation is the core. You will spend significant time in creative development:
- Responding to briefs
- Generating concepts
- Exploring territories
- Refining ideas until they are strong enough to present with conviction
The writing should feel inevitable: the right words, in the right voice, doing exactly what the idea needs.
You’ll report to the Principal Creative within a team of high-performing creatives. The expectation is to prioritise bold thinking, challenge mediocre ideas, and always question whether the work can be braver, more human, or simpler.
What You’ll Be Doing
Core Responsibilities:
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Ideation & Concept Development
- Work in partnership with an Art Director to develop integrated campaign ideas where concept drives both creative and copy.
- Create compelling, bold, and scalable ideas—challenging briefs strategically and contributing fresh thinking for strong, effective work across all channels.
- Bring creative rigor and a business-savvy approach to ensure campaigns deliver long-term value.
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Copy Craft & Tone of Voice
- Craft compelling, brand-defining copy across all formats, using creativity, precision, and editorial judgement.
- Ensure copy resonates emotionally and intellectually with target audiences.
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Strategic Understanding
- Interrogate briefs critically—understanding the true business problem, not just surface-level objectives.
- Develop audience-focused ideas grounded in brand insight, category expertise, and cultural relevance.
- Design content for specific channels while keeping the overarching campaign strategy clear.
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Collaboration & Creative Partnership
- Contribute ideas beyond your own brief, driving stronger creative discussions.
- Work seamlessly with art directors, strategists, and production partners.
- Share ownership in sessions, fostering a culture of mutual accountability.
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Presenting & Selling Work
- Communicate creative ideas with clarity, confidence, and influence.
- Build stakeholder trust through convincing storytelling, rationale, and collaborative engagement.
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Brand Ownership & Quality
- Ensure all copy sets and meets brand standards of quality, accuracy, and tone.
- Proofread and explicitly sign off final copy before production or market launch.
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Creative Curiosity & Innovation
- Stay ahead of emerging trends, technology innovations, and cultural shifts.
- Embrace bold, unexpected points of view to inspire impactful work.
Essential Skills / Experience
- Proven track record as a Copywriter in:
- Advertising agencies, creative studios, or in-house creative teams.
- Strong portfolio showcasing:
- Conceptual thinking (not just execution).
- versatility across formats (TV, digital, social, print, OOH, CRM, retail, experiential).
- Experience in **integrated campaign development—not just single executions.
- Confidence in how-to creative work across:
- Broadcast, digital, social, print, out-of-home, CRM, retail environments, and experiential events.
- Hands-on experience collaborating creatively with Art Directors.
- Ability to present work confidently to C-suite and client stakeholders.
- Background working with major consumer brands with clear, strategic tone of voice permeating all communications.
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Desirable Skills / Experience
- Industry niche experience in telecoms, technology, or complex B2C brands.
- Awards/honours recognition (e.g., D&AD, Cannes Lions, The Drum, Creative Circle).
- Scriptwriting for TV/digital video production.
- Experience on brand-side or in-house agency teams.
Our Package
Tailored benefits to support your growth, wellbeing and lifestyle:
Core Benefits:
✔ 10% bonus on target ✔ Private 24/7 GP for you and your immediate family ✔ Market-leading paid carer’s leave (~2 weeks off) ✔ Extended parental leave: 18 weeks full pay + 8 weeks half pay for maternity, paternity, and adoption leave ✔ Discounted EE & BT products (mobile, broadband, etc.) ✔ Top-tier pension scheme (5% employee contribution + 10% employer) ✔ Holiday purchase scheme
Custom Selectable Extras:
🔹 Health, dental, gym memberships & more
About BT Group
BT Group is the UK’s leading communications network and digital innovator, behind iconic brands like BT, EE, Openreach, and Plusnet.
Our Purpose:
"We connect for good." Our effective networks, technologies, and customer-centric approach serve millions—consumers, small businesses, large enterprises, and the public sector.
Current Focus:
Now in the ‘build’ phase of our fibre investment, we’re transforming as a smart, agile operator:
- Simplifying internal processes
- Leveraging AI and automation to optimise operations
- Organising ourselves to better meet customer needs and sustain growth.
Our Culture:
At BT Group, we ‘connect as one’—challenging, committed, and united. Customer-first, this guides every decision and partnership opportunity across our buildings, businesses, and public impact.
At BT Group, you have the chance to work at the heart of a company that matters—shaping digital infrastructure, influencing industry standards, and setting the future course for meaningful connectivity.
The right words, written boldly, can change a business forever. Ready to join us?
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