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THE ROLE
We’re looking for a culturally-obsessed, social-first Creative Director to lead bold ideas that earn attention, drive conversation, and shape what brands look and feel like online. We want self-starters, makers, tastemakers, and creative visionaries who thrive at the intersection of storytelling, internet culture, entertainment, and innovation.
This role is for someone who deeply understands how modern brands win in social, not just by advertising, but by becoming part of culture. You’ll lead breakthrough creative across TikTok, Instagram, YouTube, emerging platforms, influencer partnerships, and more, built to travel online.
The ideal candidate has a sharp creative point of view, strong leadership instincts, and a proven ability to develop social-first campaigns and content that people actually want to watch, share, remix, and talk about. You instinctively know what works on the internet, why it works, and how to evolve brands to stay ahead of culture instead of reacting to it.
You’ll partner closely with strategy, production, accounts, creators, and clients to build campaigns and content that break through feeds and drive real business impact.
RESPONSIBILITIES
- Lead creative vision and execution across social-first brand campaigns, always-on content development, influencer activations, content series, and cultural moments.
- Develop breakthrough ideas designed for platforms like TikTok, Instagram, YouTube, and emerging social channels.
- Push brands beyond traditional advertising into culturally relevant storytelling and internet-native creativity.
- Oversee concept development, copy, art direction, content execution, and creative quality across multiple accounts.
- Collaborate closely with strategy, production, and account teams to bring ideas from pitch through launch.
- Lead and mentor designers, copywriters, art directors, editors, and creators to produce best-in-class social work.
- Create high-performing campaigns and content that balance brand storytelling with platform-native execution.
- Pitch prospective and existing clients on campaign concepts, creative opportunities, and cultural trends.
- Stay relentlessly tapped into internet culture, trends, creators, entertainment, music, sports, fashion, and emerging digital behaviours.
- Identify new formats, technologies, and creative opportunities that keep our clients ahead of the curve.
- Partner with leadership on agency growth initiatives, new business pitches, and evolving creative capabilities.
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QUALIFICATIONS
- 10–15+ years of experience in creative advertising, brand marketing, or social-first agencies.
- Strong portfolio showcasing breakthrough social campaigns and culturally relevant brand storytelling.
- Proficiency with the Adobe Creative Cloud suite of tools alongside a foundational background in graphic design and art direction.
- Understanding of the Content Creator culture within the UK and the integration of AI tools in the creative process.
- Proven capability to translate brand objectives into reactive social content, demonstrating strong instincts for platform-native storytelling and content formats.
- Deep immersion and understanding of UK culture, entertainment, and digital trends with an instinct for what drives online conversation.
- Experience leading campaigns from concept through production and activation.
- Exceptional creative instincts across copywriting, art direction, storytelling, and content strategy.
- Proven ability to lead and inspire multidisciplinary creative teams.
- Strong presentation and client-facing communication skills.
- Deep understanding of what makes content resonate, spread, and perform across platforms.
- Highly organized and capable of managing multiple projects, teams, and deadlines simultaneously.
- A collaborative leader who elevates both the work and the people around them.
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