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Betty: Chief Creative & Brand Officer
About Us
Betty is an innovative entertainment company pioneering the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we’ve set a new industry standard. Our mission is to redefine the online casino experience with a uniquely transparent, player-centric environment that prioritises accessibility, fairness, inclusivity, ethical gaming, and safety.
Our Values:
- We are honest – honesty in all aspects
- Bring the olives – premium customer experience
- Think big – always striving for more
About the Role
We’re seeking an experienced brand leader to consolidate learnings—from creative development to player feedback—into a refined, global Betty.ca master brand. This role will define a clear, scalable brand framework, ensuring consistency across markets, products, and touchpoints while evolving the brand’s relevance.
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Key Responsibilities
- Develop the brand’s identity, tone, storytelling, and visuals across all channels
- Lead end-to-end creative campaigns, from concept to production and launch
- Create creative systems and templates for scalable, on-brand production
- Use data analytics to guide creative direction and measure brand impact
- Collaborate with growth, product, marketing, and local market leaders to align creativity with business goals
- Monitor brand adherence and health, reporting insights to leadership
- Ensure compliance with responsible-gambling and regulatory requirements globally
- Lead and grow a high-performing creative team
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Key Requirements
- 10+ years in brand & creative strategy, marketing leadership, or brand architecture
- Expertise in synthesising complex inputs into actionable brand frameworks
- Strong experience in qualitative & quantitative brand research (player insights, market trends, positioning validation)
- Proven ability to balance creative vision with operational governance
- Exceptional communication and facilitation skills
Benefits
- Competitive salary
- Premium health insurance
- Career and skills development opportunities
- Collaborative, fun team environment
- Modern office space
Important Notice:
Note: We are unable to offer visa sponsorship. Candidates must have the right to work in the UK at the time of application.
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