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Creative Director - UK
Creative Director (Social-First) – Driver of Culturally Bold Ideas
About the Role
We’re seeking a social-first Creative Director—someone who thrives at the intersection of storytelling, internet culture, entertainment, and innovation. This is for culturally-savvy makers, tastemakers, and creative visionaries who reject traditional advertising and instead help brands become part of culture.
You’ll lead groundbreaking creative work across TikTok, Instagram, YouTube, emerging platforms, and influencer partnerships, shaping how audiences experience brands online. The ideal candidate doesn’t just keep up with culture—they anticipate it, blending sharp creative instincts with deep platform mastery to deliver work that people watch, share, remix, and talk about.
You’ll collaborate across strategy, production, accounts, creators, and clients to build campaigns that break through feeds and drive measurable business impact.
Responsibilities
- Lead bold creative vision and execution for:
- Social-first brand campaigns
- Always-on content development
- Influencer activations
- Content series and cultural moments
- Develop platform-specific ideas for TikTok, Instagram, YouTube, and emerging social channels—moving brands beyond traditional advertising into culturally relevant storytelling and internet-native creativity.
- Oversee full creative workflows, including concept, copy, art direction, content execution, and quality control across multiple accounts.
- Partner with strategy, production, and account teams, mentoring designers, copywriters, editors, and creators to produce high-impact social work.
- Create campaigns that merge brand storytelling with platform-native execution, ensuring content spreads and performs.
- Pitch clients on trends, campaigns, and cultural opportunities, positioning us as thought leaders.
- Stay relentlessly plugged into internet culture—including creators, entertainment, music, digital behaviours, and emerging tech.
- Identify new formats, trends, and tools to keep clients ahead of the game.
- Support agency growth through new business pitches, leadership strategies, and evolving creative capabilities.
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Requirements
- 10–15+ years in creative advertising, social-first agencies, or brand marketing.
- Portfolio proving expertise in breakthrough social campaigns and culture-driven storywork.
- Proficiency in Adobe Creative Cloud, with strong graphic design and art direction skills.
- Deep understanding of UK creator culture and ability to integrate AI tools in creative workflows.
- Proven ability to translate brand objectives into reactive, native social content—demonstrating a knack for viral formats and trends.
- A UK cultural instinct: passionate about entertainment, digital trends, and what fuels online discussions.
- Experience driving campaigns from concept through production and activation.
- Exceptional creative instincts across:
- Copywriting
- Art direction
- Storytelling
- Content strategy
- Strong leader of disciplinary teams, capable of collaborating while elevating others.
- Sharp client presenting and communication skills.
- Deep grasp of why modern content resonates, spreads, and performs.
- Azimuth to multitask, manage deadlines, and tackle urgent priorities—without sacrificing quality.
- A collaborative visionary who inspires teams and crafts work that stands out.
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