EMR | Specialist in Marketing Recruitment
Creative Lead (Performance)
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Performance Creative Lead | Remote UK
Our client is a fast-growing B-corp adventure travel marketplace and we're hiring a Performance Creative Lead to own the single biggest lever we have on CAC: the creative.
You'll own the creative engine end to end, concepting, testing, iteration, and the AI-enabled operating model that lets a lean team ship at scale. The headline outcome is a structurally lower CAC over the next twelve months, driven by creative intelligence, not media efficiency tricks.
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What you'll own:
- Blended CAC by channel and matrix cell
- Hook rate and CTR on cold acquisition creative
- Net-new concepts shipped per month (not variations)
- Creative-attributed contribution to first-booking volume
What we're looking for:
- 5+ years in performance creative, creative strategy or growth marketing — with 2-3 years owning a CAC, hook rate or CTR number directly
- Hands-on with Meta, TikTok, Google and creative analytics tools (Motion, Atria or similar)
- AI-native — you've built automated creative workflows, not just used ChatGPT for subject lines
- As comfortable reading a performance dashboard as writing a brief
- GA4 and Hex (or equivalent) — you pull your own data
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Why this role:
- Remote, fully flexible, mission-driven
- 38 days holiday, free trip in year one, £500 travel voucher, AXA private healthcare
- A direct line to leadership who want to be pushed
- A function to build, not inherit
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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