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(Creative) Marketing Effectiveness Manager
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(Creative) Marketing Effectiveness Manager
Creative Marketing Effectiveness Manager – Global Consumer Brand
About the Role
A global consumer brand is seeking a Creative Marketing Effectiveness Manager to join its high-performing global marketing team. This role sits within a specialist marketing performance function and plays a key part in shaping how marketing effectiveness is measured, understood, and applied to future campaigns.
Your New Role
In this position, you will evaluate marketing and creative effectiveness by integrating creative testing outputs from platforms such as System1 and Kantar with econometric modelling. You will translate complex datasets into clear, actionable insights that inform campaign development and creative decision-making.
Key Responsibilities
- Analyse creative testing results alongside econometric modelling outputs, assessing creative strength, weaknesses, and commercial impact
- Deliver clear, compelling insights and recommendations to creative, marketing, and strategy stakeholders
- Influence campaign and creative decision-making through data-led storytelling
- Foster strong, collaborative relationships across creative, insights, and marketing performance teams
- Develop and implement consistent creative and campaign effectiveness measurement frameworks
- Partner with adjacent insight and analytics teams to refine long-term approaches to creative testing
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What You’ll Need to Succeed
- Strong analytical mindset with intermediate to advanced Excel skills
- Experience working with creative testing platforms (e.g., System1 and Kantar) and econometric Marketing Mix Modelling outputs
- Proven ability to translate complex datasets into clear narratives and strategic recommendations
- Excellent communication and presentation skills, including confidence influencing stakeholders across all levels
- Experience in marketing campaign and creative development processes
- Collaborative approach, comfortable working in cross-functional teams
- Desirable: Experience in FMCG, consumer brands, media agencies, research, or creative agencies; multi-channel marketing exposure (Owned, Earned, Shared, Paid)
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What You’ll Get in Return
- Opportunity to work for a globally recognised brand with a focus on innovation and creativity
- Influence over marketing performance and creative effectiveness measurement
- Exposure to senior stakeholders and high-profile campaigns
- A collaborative, forward-thinking working environment
- Competitive day rate
Next Steps
If you’re interested in this role, apply now or call to submit your CV.
For other career opportunities, contact for a confidential discussion.
Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and an employment business for temporary supply. By applying, you accept the Terms & Conditions, Privacy Policy, and Disclaimers available at hays.co.uk.
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