ITV
Creative Partnerships Manager
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Creative Partnerships Manager
Workplace: Media City, Manchester
Contract Type: 12 month fixed term position
Salary: From £35,000 + Benefits
This is a great opportunity for an experienced individual with a background in either creative agency, media owner, in-house team, or similarly fast-paced creative commercial environment, developing integrated campaigns across a range of brands and sectors.
You will help the team come up with big ideas that live across all ITV platforms including but not limited to linear, ITVX, emerging platforms, and beyond.
About the Role
The Role is about building brilliant integrated campaigns through creative brand partnerships. You will also help to create compelling concepts, scripts, and pitch presentations that bring ideas to life and sell them with clarity, creativity, and maximum impact. You will play a crucial role in helping us build a great reputation for the Creative Partnerships team and helping us achieve greater creative recognition - both internally at ITV and externally with agencies and clients.
Key Responsibilities:
- Taking a clear brief and ensuring you understand what’s required
- Developing high-quality partnership campaign ideas while working to deadlines
- Understanding our client’s key business challenges and thinking of a strategic way to integrate the brand with ITV
- Building a good understanding of all ITV platforms and understanding how a brand can activate a creative idea at each of those touchpoints (e.g. sponsorship idents, partnerships that use show IP to activate on and off-air, in-show integration (product placement), working with talent, branded content, digital/social channels)
- Building a good understanding of all ITV shows and how to hook different brands into those shows and their format points
- Collaborating across various vertical teams and departments on every brief
- Capturing your thinking to align with set strategy and presenting ideas internally and externally (agencies and clients) with clarity and enthusiasm
- Good commercial understanding that ideas have to drive revenue for ITV
- Working with internal and external production teams where needed to bring your ideas to life
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Minimum Role Criteria:
- Ability to develop creative campaign ideas and build a compelling partnership around it with a clear understanding of how creativity can drive results and brand fame
- The ability to translate strategy, audience insight, and brand objectives into clear, compelling creative territories and campaign ideas
- Excellent presentation and storytelling skills, with the confidence to pitch ideas clearly and persuasively to internal teams, agencies, and clients
- Strong project management and organizational skills, managing multiple briefs, stakeholders, timelines, and deliverables
- Demonstrable copywriting and scriptwriting skills and the ability to adapt ideas across different formats, audiences, and platforms
- High-quality administrative and deck-building skills, particularly in Google Slides, with the ability to create clear, well-structured, and visually engaging creative pitch documents
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Additional Skills:
- You will have/build a strong knowledge base of ITV products, programmes, and platforms and keep up to date with ITV’s programming, products, and evolving commercial offering
- Understand how to build integrated partnerships across sponsorship, programme IP, product placement, talent, and branded content
- You will champion creativity by producing brave ideas and clever activations of those ideas no matter what the brief/opportunity is
- You will work specialist teams and stakeholders across ITV
- Excellent knowledge of TV market and other media
We are aiming for the successful candidate to join us on or around 28 September 2026.
*ITV strongly encourages applications for this role from candidates with a disability and as a Disability Confident Leader if you meet the minimum criteria for a role and you have declared that you have a disability, we’ll guarantee you’ll get to the next stage.
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