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Creative Performance Lead
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Creative Performance Lead
Creative Performance Lead
Department: Creative Strategy | Performance Creative | Growth Strategy Reports to: Head of Creative Strategy (with dotted line to Chief Creative Officer) Location: Hybrid, Central London (Camden Roundhouse) Compensation: £70,000 + Benefits Scheme + 28 Days Paid Holiday + Private Health
The Opportunity
We're hiring a Creative Performance Lead to join the Creative Strategy leadership team at Hambi Media, the UK’s largest performance creative department. Hambi Media is the creative engine of Soar Group, the UK’s #1 independent Meta agency group, responsible for £300M+ in Meta spend and a £100M+ ad handling portfolio. The Creative Strategy department is the group’s primary revenue driver, producing high-performance creative across High Production Video, UGC, and Static Design for 7-9 figure DTC and e-commerce brands.
Your role will bridge Growth Strategy and Creative Strategy, a rapidly evolving intersection where the next phase of work demands innovators who can speak both languages fluently. With a six-person leadership team—including Chief Creative Officer, Head of Creative Strategy, and three other Creatives—you will help elevate strategic thinking from execution to the commercial spine of all client relationships.
Key responsibilities:
- Coach Senior Creative Strategists to operate at a higher growth-strategy level.
- Lead department-wide upskilling on performance and growth strategy.
- Accelerate collaboration between Creative Strategy and Growth Strategy to ensure alignment in insights, tools, and systems.
- Leverage our £600M+ Meta data warehouse to identify macro trends, performance plays, and averaging insights that drive scaling across all accounts.
Unique to this Creative Lead-level position, you’ll split your time between:
- 40% billable coaching and strategic support for 4 Senior Creative Strategists.
- 60% cross-departmental work, including training, performance auditing, reporting, and cross-functional system design.
This role is ideal for advanced strategists with 5+ years of experience in growth strategy, performance marketing, creative execution, or media buying—especially those passionate about coaching and system-level impact.
What You’ll Own
1. Strategic Coaching & Management (Billable, 40%)
- Embedded coaching of 4 Senior Creative Strategists, ensuring their work aligns with creative, data, offer, and distribution strategy.
- Develop their ability to connect creative work with growth levers (offers, scaling, attribution, funnel conversion).
- Constraint-focused mentoring:
- Reverse-engineer performance bottlenecks.
- Guide teams to identify upstream solutions that drive downstream change.
- Adopt an individualised coaching approach—tailoring progression on a chess move pattern, by asking: "What does this person need next?" instead of defaulting to a one-size-fits-all solution.
2. The Strategic Voice on Growth & Performance
- Serve as the primary leader on data, performance bottlenecks, scaling logic, and growth constraints across Creative Strategy.
- Close the Creative-Growth gap:
- Surface insights on what creative requires from Growth, and vice versa.
- Critical fluency for your team in:
- Offer development and refinement.
- Distribution optimization.
- Advanced growth frameworks (without solely focusing on creative execution).
- Scaling logic, attribution models, and funnel optimization.
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3. Risk Mitigation, Audits & Performance Constraint Identification
- Cross-department audit authority: Lead strategic considerations if a campaign’s performance drops.
- Dive deep on priorities, identify the root systemic constraint, and help reshape the strategy behind it.
- Conduct regular creative performance audits across use pods.
- Surface boiling wins, tweaks, and emerging trends.
- Drive insights to Creative Strategy leadership.
4. Departmental Training & Upskilling (Growth & Performance Focus)
- Collaborate with the Creative Leads to plan training program timelines and responsible coverage.
- Lead all departments:
- Performance tech and auction evaluation.
- Variety of attribution, focus journey, offer optimization techniques.
- Drafting core QA and insight where required to ensure teams think like chess players.
- Translate insights from the data warehouse and growth systems.
Goal: Ensure all Creative Strategists think transorgannically, not like external creatives.
5. Macro Creative Reports from the Data Warehouse
- Extract, interpret, and visualize insights from the £600M+ data warehouse:
- Net marketing reports on throughput and relationships across clients.
- Identify macro trends that compound and appear across accounts.
- Feed compund trends into **Creative Story Monthly Momentum **sessions.
6. Cross-Functional Systems with Head of Creative Strategy
- Partner with the Head of Creative Strategy to create ideal frameworks that enable growth strategy-ilsed performance to align smoothly withgrowth.
- Focus this role on optimising growth-based structures and frameworks.
How You’ll Spend Your Time
(Organized by leverage, not band)
| Focus Area | % of time | Key Activities |
|---|---|---|
| Senior CS Coaching | 60% | Embedded 1:1 and team-level strategic coaching, priority account risk mitigation, and capability roadmaps for direct reports.<br/>Contribute to constraint identification. |
| Cross-Departmental Upskilling | 25% | Create and deliver training in growth <> growth marketing models with discrete outcomes and feedback mechanisms to improve individuals. |
| Macro Reporting | 15% | Access clean data from customer’s $650M experiences and surface macro themes and actionable insights on the performance of our messaging. |
| Responsibilities | When executing, ensure a text to static roll-out.= Have members fully upskilled and onboarded. |
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Not Responsible For: You do not own a major pod or its $L, hire, or lead core hiring slots.
What You’ll Bring
Must-Have
✅ 5+ years of experience in performance creative, growth strategy, paid marketing, or Meta commerce strategy. ✅ Scaling fluency at 7-9 figures: understand testing logic, attribution, and funnel mechanics. ✅ Debug experience with Meta’s ad systems—quickly identify the largest constraint given a handful’s of campaign health sheets. ✅ DTC or e-commerce business model expertise at client-scale. ✅ Constraint thinking— you can creatively trace profitability from ads to consumer behaviour links and unlock inventory undoubtedly. ✅ Coaching mindset—track record advising or actually effective in training, development, and pursuing goals. ✅ Reverse-engineering performance bottlenecks—can you reverse-cause a logic gap? ✅ Advanced data literacy: always scanning market movement, with focus on creative, not just metrics. ✅ Outcome obsession: you’re obsessed with measurable impact on spend efficiency and volumes. ✅ Murder impulsivity: give direct feedback regularly, welcoming toughness in practice. ✅ Technical adaptability II: AI tools integration, and even extending your systems via builders or custom tools. ✅ Hands-on awareness of how paid creatives and media systems work today and where they’re headed.
Nice-to-Have
🔹 Experience creating and delivering training sessions to teams (or workshops on growth/creative strategy). 🔹 Experience working on both brand/agency side. 🔹 Knowledge of our development frameworks, such as jurisdictions and scaling logic. 🔹 Proficiency in primary SAA’s and performance-only measurement tools.
What Success Looks Like
First 90 Days
- Build foundational trusting relationships with:
- 4 Senior Creative Strategists
- Key members of the Growth-dominant team across Soar Group.
- Training DIP created for improving upskilling.
- Understand customer processes, Customer-Facing Systems, and the Growth Compass Framework.
- Conducted a pass audit for top triggers and constraints.
- One key training delivered.
- A pre-resp for monthly Corporate Strategy-derived handoffs.
By Month 6, success looks like:
✔ Increased strategic allocation from 40% spend >70% at top of funnel. ✔ Your 4 direct reports progressive in 60% of their level of delivery. Recorded strategic ability increase from qualitative data, snippets, and judgements. ✔ Embedded harmonious co-working instruments/development rituals between Growth and Creatives. ✔ **Teams adopt and operationalize cross-functioned frameworks and standardised reporting methodologies. ✔ Ability for NPS analysis and macro determination.
Benefits
- 28 days of annual leave, supporting a work-life balance.
- An extensive benefits scheme including private healthcare and life insurance.
- Pension scheme matching for long-term planning.
- One-month annual work-from-home allowance, offering annual flexibility.
- Flexible hybrid model (2 days in office, Camden Group Roundhouse).
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