Major Players | B Corp™
Creative Performance Strategist
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Job Title: Creative Performance Strategist @ Science-Led Consumer Health Brand
Location: London (Hybrid)
Job Type: Full-Time, Permanent
Salary: £45,000 - £55,000
A fast-growing, science-led consumer health brand is looking for a Creative Performance Strategist to drive paid social creative that converts, blending sharp performance thinking with strong creative instincts.
The business has built a loyal, engaged community and a strong organic presence, and is now investing further in paid acquisition to fuel its next stage of growth. This is a brilliant opportunity to join a purpose-driven brand at a genuinely exciting point in its journey.
This role sits at the intersection of creativity and performance. You'll be hands-on with creative testing, using data and audience insight to shape hooks, angles, and concepts that drive real results, not just creative for creative's sake.
Key Responsibilities
- Own paid social creative strategy across Meta and TikTok, from concept through to scaled performance
- Build and run structured creative testing frameworks (A/B testing, iteration, scaling winners)
- Translate performance data (CTR, CVR, ROAS, hook rate) into sharper creative direction
- Lead creative development end-to-end: concepting, scripting, briefing, iterating
- Partner closely with growth, design, and wider marketing teams to align creative output with performance goals
- Stay close to platform trends and competitor activity to keep creative fresh and effective
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Skills & Experience Required
- Solid experience in performance marketing or performance-led creative strategy, ideally within a D2C or consumer brand
- Strong working knowledge of Meta and TikTok paid social ecosystems
- A track record of using data to inform and improve creative output
- Confident copywriting/scripting skills for direct-response content
- Comfortable working at pace in a fast-moving, high-ownership environment
- A genuine interest in health and wellbeing is a plus, given the category
Why Apply?
- Join a purpose-led brand with real momentum and a loyal community behind it
- Take real ownership of paid social creative in a role with visible impact
- Work closely with a collaborative, close-knit marketing team
- Strong scope to grow as the team and budgets scale
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If you would like a confidential chat about this role or your next career move, please get in contact with: coco.young@majorplayers.co.uk
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity, and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates, and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
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