Tom Gilbey Wine
Creative Producer
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Creative Producer
Creative Producer – UK’s Most Entertaining Wine Channel
Join Tom Gilbey, a wine visionary with over 30 years of experience, as we build the UK’s leading creator-led media brand in wine—bold, entertaining, and truly engaging. No pretentious vineyard aesthetics here. We’re making wine fun, unexpected, and impossible to look away from.
We’re looking for a Creative Producer—part creative partner, part producer, part problem solver—to develop and execute large-scale, high-impact content. Your work will shape the brand’s future, turning bold ideas into reality—whether it’s a supermarket taste challenge, a nationwide filming project, or a noticeable stunt born from a coffee-shop conversation.
Day-to-Day Responsibilities
Creative Development
- Generate original content ideas and content series that captivate audiences.
- Develop out-of-the-box stunt concepts and high-impact storytelling.
- Research trends, opportunities, and audience behaviour to keep content fresh.
- Help refine video packaging (titles, thumbnails, pacing) for maximum engagement.
- Collaborate on scripting, branding, and creative direction.
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Production
- Plan and coordinate shoots, schedules, and logistics.
- Organise locations, props, and contributors for seamless execution.
- Work with freelancers, crews, and suppliers to deliver high-quality output.
- Manage budgets and timelines—getting projects done on time and on budget.
YouTube & Social Strategy
- Support the development of both long-form and short-form content.
- Refine repeatable content formats for scalability.
- Analyse performance data and apply insights to future projects.
- Work closely with editors to ensure the final product is at its best.
Creative Operations & Problem-Solving
- Build efficient systems and workflows to streamline production.
- Maintain clear production calendars and stay ahead of deadlines.
- Find unexpected solutions—because creative projects rarely go smoothly!
- Ensure ambitious ideas remain achievable without sacrificing quality.
Location & Working Structure
- Hybrid role: 1–2 days in London, tering in the team, with regular UK-wide and occasional international travel.
- Filming often happens outside traditional office hours—so flexibility is key.
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What We Offer
- £45,000+ (depending on experience) + discretionary bonus.
- 27 days’ annual leave (plus bank holidays), birthday leave, pension, and flexible hybrid work.
- Opportunities to grow with the brand—this isn’t just a job; it’s a chance to shape the future of a leading YouTube channel.
The Ideal Candidate
We’re looking for a creative, detail-orientated, problem-solving individual who:
- Enjoys generating big ideas and pushing creative boundaries.
- Has experience in YouTube, TV, live events, agency work, or creator businesses—though wine knowledge isn’t essential.
- Isn’t afraid to think differently—if you’ve ever rewatched a creator’s video and thought, “I’d have done that already”, then stop scrolling.
Your task is to make ordinary topics (wine) entertaining for everyone—no press pass or pre-planned script required.
How to Apply
Send your:
- CV
- Links to work you’re proud of
- A short note (one page max!) explaining why this role excites you
Come for your passion, stay for the impact.
Email: wine@tomgilbey.com
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