Make Agency
Creative Social Strategist
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Creative Social Strategist
Make is a growing integrated digital agency in the heart of East London. Due to new client wins, we’re looking for a Creative Social Strategist to join our Strategy team.
In this role, you will bridge the gap between audience insights and ambitious creative execution. You'll live and breathe internet culture, turning social data and platform trends into sharp, highly creative content ideas and strategies that help our clients build relevance, engagement, and fame.
We’re seeking someone who is an intuitive storyteller, a cultural trend-spotter, and a proactive contributor with a genuine passion for the industry and delivering brilliant, platform-native work.
Things we look for in a Creative Social Strategist:
Strategy & Cultural Insight
- 3+ years of experience in a social strategy, content strategy, or creative strategy role within a digital, social, or creative agency.
- Platform Expertise: A native, deep understanding of social ecosystems (TikTok, Instagram, YouTube, etc.)—knowing exactly how trends catch fire, how algorithms behave, and what drives community engagement.
- Insight Mining: Experience translating audience behaviors, social listening data, and cultural signals into strategically-sound creative concepts.
Ideation & Creative Partnership
- Creative Briefing: Proven ability to write inspiring, sharp creative briefs and lead collaborative ideation sessions with design and production teams.
- Content & Campaign Planning: Experience in social brand positioning, content planning/scheduling, and mapping out organic vs. paid social frameworks.
- Influencer & Creator Strategy: Experience designing and executing strategic influencer partnerships that feel authentic to a brand’s community.
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Content Capture & Direction
- UGC Production: Hands-on experience concepting, directing, and leading UGC-style content shoots, keeping asset creation nimble, authentic, and platform-native.
- Creative Direction: Ability to storyboard ideas and visually direct creators, influencers, or internal teams to bring a social concept to life.
Client & Process Management
- Client Communication: Confident leading client presentations, explaining the strategic "why" behind creative concepts, and nurturing strong client relationships.
- Reporting & Analytics: Comfortable looking at data, evaluating campaign performance, and building a continuous learning loop to optimize future work.
- Tools & Efficiencies: Process-driven with strong project management skills, an attention to detail, and experience using Asana to keep workflows moving.
- AI Integration: Experience integrating AI into research and brainstorming processes to increase efficiency, whilst knowing exactly when the human touch is needed.
Attitude & Drive
- Problem-Solving: The ability to solve creative and fast-moving strategic problems quickly and efficiently.
- Can-Do Attitude: A bit of a cliché, but true for us—you won’t be afraid to roll up your sleeves and help others across Make.
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Things we look for in all Makers:
Throughout Make, we have different roles for different teams. These are the things we look for within every team member:
- Being able to challenge the norm with clients and within the agency.
- Clear, strong communication and presentation skills.
- A true team player who is willing to get stuck in to support the wider agency.
- A problem-solver with the skills to get work over the line, hit deadlines, and find new, efficient processes.
- Able to thrive in a fast-paced environment.
- Detail-oriented and process-driven.
Benefits
Health & Wellbeing
- Cycle to Work scheme.
- Office breakfast & healthy snacks.
- Company wellbeing programme.
Learning & Development
- Access to team and personal development budget.
- Regular ‘Lunch & Learn’ sessions.
Time Off
- 26 days' annual leave plus bank holidays.
- Enhanced parental leave.
How We Work
- Hybrid working (Monday, Tuesday & Thursday in office).
- Work from anywhere for one month per year. (anywhere within 1hr of GMT)
Diversity & Inclusion Statement
At Make, we value diversity, creativity, and innovation. We believe that a variety of perspectives makes us stronger, and we encourage applications from all backgrounds.
How to Apply
If you're enthusiastic about digital advertising and have a keen eye for detail, we'd love to hear from you. Please submit your CV and a brief cover letter outlining your experience and why you’re a great fit for this role.
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