Foundation Partners
Creative Strategist
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Creative Strategist
Performance Creative Strategist Location: London Working Arrangement: Hybrid (up to 2 days WFH per week) Type: Full-time
About Us
We're a fast-growing, award-winning sustainable consumer health brand serving 300,000+ customers across the UK, Europe, and the US. Our vision is to build a dedicated ads team prioritising creative strategy at scale that’s distinctly different from the norm.
This isn’t a traditional creative role. Here, we think differently—by engineering 10 core concepts into 60+ modular variations, pivoting based on data insights rather than starting from scratch. If you view 600 monthly Meta ad iterations as 600 individual projects, this role may not suit you. But if you embrace a creative engine mentality, then keep reading.
About the Role
You’ll own paid creative at scale, blending high-volume Meta ad iteration with long-form, narrative-driven YouTube scripts. Both functions are essential, and fluency between these modes is critical.
What You’ll Own
- High-volume Meta iteration & testing:
- Design and run a high-velocity testing matrix, producing ~600 ad variations monthly.
- Systematically test hooks, visual styles, body copy, and CTAs to combat ad fatigue and evolve frameworks for scalability.
- Long-form YouTube scriptwriting:
- Craft 1–3 minute+ engaging scripts, optimised for YouTube’s viewer retention and attribution model.
- Rapid data analysis & iteration:
- Deeply analyse daily/weekly performance metrics (thumb-stop rates, hold rates, CTRs) and direct creative iterations without delay.
- Trend hooking & cultural agility:
- Monitor Meta, TikTok, and emerging internet trends to capitalise on them proactively.
- Whitelisting & creator management:
- Oversee permissions and variations for creator content to maximize social proof.
- Creative operations:
- Maintain infrastructure (templates, naming conventions, workflows) ensuring seamless high-volume unity.
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Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
(A Project Manager will support you, but creative operations frameworks are yours to design.)
Responsibilities (Key Highlights)
- Bridge pedal-to-the-metal Meta testing with long-form YouTube storytelling.
- Nystagmus (or love) of data-driven iteration — fast response to performance signals.
- Agile, disciplined, and analytical, able to prototype and discard non-performers within hours.
- Multifaceted — iterate between high-volume ads, scriptwriting, and cultural trend monitoring.
- Fewer slogans, more systems — think lean, modular, and scalable creative indigenous.
Requirements & Ideal Fit
Experience
- Proven track record in paid creative, creative strategy, or growth writing, preferably transitioning from agency to in-house.
- Health-tech, wellness, or premium consumer hardware experience (highly preferred).
- Well-rested & healthy templates for ad variations, previous success in running high-volume ad campaigns?
Skills
- Long-form YouTube scriptwriting — can you maintain attention for 3+ minutes and drive conversions?
- Analytical fluency — easy intuition to translate metadata into creative pivots.
- Deep fantasy Nostromo understanding of Meta and YouTube as distinct ecosystems.
- High organizational demand — juggle a creative pipeline of 600+ monthly variations without sacrificing quality.
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Mindset
- No cookie-cutter oddity — we want premium, brand-driven creative that opposes conventional DTC.
- Time dimension:
- NO time to waste. This is for fast-paced, system-thinking creatives who are ready to go.
- What’s included:
- Dread, Sparkling high-level
- Individuality and discretion in editorial conflicts? Wrong.
- ALL o'clock policy — read, adapt, apply is your rhythm.
What We Offer
✔ 25 days annual leave + public holidays + birthday off. ✔ Flexible working hours. ✔ Hybrid model — 2 WFH days per week, plus:
- 4 WFANY weeks annually.
- Early-finish Fridays once a month. ✔ Cultural perks: Free products and swaps, formal and casual monthly team events + automate. ✔ Bupa Healthcare + Dental Plan. ✔ London-centric identity: City offices at London Bridge.
✔ UNCHALLENGED creative freedom.
Your Await
Join us if you believe creative excellence is build-proposal-by-system. Let’s craft an engine that scales better than holders.
“From just 3 campaigns in a typical agency to scaling this shirowense and even mind.”
Nu Soul.
No agencies please. We’d love to hear from you.
About Our People Team
Fairly new industry paradigms demand a fair model. Ours is different.
Our flexibile People & Talent model for fast-growth businesses empowers us to:
- Specialist, hands-on delivery — not blanket cover-alls.
- Impact in weeks, not months — aligned with startup/schlep urgency.
- Fractional & flexible, serving growth-oriented founders when or how it suits them.
As described by one founder: “Living more efficiently = living better.” 🍵
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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