Propel
Creative Strategist
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Creative Strategist – Fast-Growth Wellness & Meditation App 📱🧠
Propel is partnering with one of the most innovative wellness apps in the market, a science-backed, immersive experience that uses light, colour and visual stimulation to help users destress, refocus and reach deep meditative states without needing years of practice.
Built with neuroscientists from leading universities across Germany and the UK, the product delivers powerful, personalised sessions that trigger geometric patterns, colours, cosmic visuals and tunnel-vision effects, each one shaped by the user's mental state in that moment.
The app is scaling fast across the US and UK, spending $250K+ a month on Meta alone. The performance engine is in place. What's missing is the creative brain behind it, someone to own the strategy, the content, and the process that turns ideas into winning assets.
What you'll be doing:
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- Owning the end-to-end creative strategy, from analysing performance data and forming hypotheses, to briefing creators and getting polished assets into market
- Digging into audience data and platform insights to identify what's working, what's saturating, and what to test next
- Managing influencer and creator relationships, briefing, feedback, iteration, until the asset is ready to hand to the performance team for deployment
- Building and maintaining a systematic approach to creative testing and asset production, keeping pace with Meta's demand for fresh content
- Using AI tools intelligently to accelerate workflows and remove bottlenecks, and bringing your own recommendations on what the stack should look like
- Working closely with the founders and performance team to align creative output with growth targets
What they're looking for:
- A strong B2C background, ideally across e-commerce, app, or wellness (any combination welcome)
- Equal parts analytical and creative, you can read data, form a hypothesis, and then actually come up with the idea that tests it
- Confident managing creators and influencers end-to-end, not just briefing and hoping for the best
- A genuine understanding of how to use AI tools to speed up creative production, not as a gimmick, but as a real part of how you work
- Someone who builds systems, not just one-off assets, you think in processes
- Comfortable in an early-stage environment where you'll have real ownership and real impact from day one
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📍 Location: Fully Remote (UK-based) | Bristol a bonus, not a requirement
💵 Salary: £75,000 plus package
A rare chance to be the creative force behind a category-defining wellness product, working directly with the founders to take their paid creative from good to world-class.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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