Soar With Us
Creative Strategist (Performance Creative)
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Function: Meta Ads | Performance Creative | Creative Testing Support
Reports to: Head of Performance Location: Remote Working | Optional Access to a Central London HQ Compenscation: £40,000 to £54,000
About the Soar Group
The Soar Group is one of the UK’s fastest-growing performance agency groups, consisting of three specialist agencies that operate as one unified team:
- Hambi Media: A performance creative agency for Meta, delivering high production, UGC, and static ads. The UK’s largest performance creative division.
- For You Advertising: The UK’s #1 independent TikTok agency, specialising in TikTok paid media, TikTok Shop, and creator-led content at scale.
- Soar With Us: Paid social and paid search, managing media buying and growth strategy across the group’s client portfolio.
Together, the group:
- Handles over £100M in ad spend.
- Works with category-leading D2C (direct-to-consumer) brands.
- Operates the UK’s largest Creative Strategy department under one roof, comprising design, production, strategy, and UGC teams.
What Sets Us Apart
- Nominated for the Meta Creative Diversity Award 2025, the only independent agency recognised.
- The highest independent agency spend on Meta in 2025.
- Official TikTok Agency Partner, Creative Partner, and one of the few TikTok Shop Partners across the UK and US.
- Operates two production studios (London and Manchester).
- Creators of the UK’s leading eCommerce podcast, D2C Diaries.
- Partnered with Meta, TikTok, Foreplay, and Triple Whale.
The Role: Creative Strategist
We are looking for a Creative Strategist to lead creative strategy for a portfolio of fast-growing D2C brands.
Responsibilities
In this role, you’ll:
- Lead creative direction and performance across multiple client accounts, driving ideation, scripting, briefing, and analysis.
- Develop, test, and scale high-performing creative assets that deliver measurable results across Meta and TikTok.
- Collaborate with designers, producers, media buyers, and account managers to ensure creative output aligns with strategic goals.
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Key Duties & Responsibilities
- Own and develop performance creative strategies across multiple client accounts on Meta and TikTok.
- Analyse creative performance data to derive insights, recommendations, and testing opportunities.
- Lead concept development, scripting, and briefing for UGC (user-generated content) and paid social assets.
- Write clear, high-quality creative briefs for creators and internal production teams.
- Build and manage structured creative testing roadmaps across accounts.
- Align with account managers to ensure strategy, delivery, and client goals work together.
- Stay ahead of trends, hooks, formats, and platform updates to inform creative direction.
- Lead or contribute to client reporting, presenting insights and strategic recommendations.
- Manage multiple accounts with strong organisation, prioritisation, and attention to detail.
Early Success Indicators: First 3-6 Months
You’ll demonstrate progress in:
- Confidently owning creative strategy across multiple client accounts.
- Driving measurable improvements in performance through creative direction.
- Consistently producing clear, strategic briefs and high-quality ideas.
- Building strong relationships across media buyers, creatives, and account managers.
- Deepening understanding of creative testing and iteration.
- Taking greater ownership of both strategy and client communication.
- Staying agile in trends, organic and meta content, and D2C cheerleading.
Requirements: What You’ll Need
2-4+ years experience in:
- Paid social
- Creative strategy
- Content development
- Performance marketing, with a preference for agency experience.
Key Skills:
- Deep understanding of the Meta and TikTok ad ecosystems.
- Proven ability to analyse performance data and translate it into creative decisions.
- Excellent written communication and briefing skills.
- Proactive, ownership-driven mindset.
- Passion for buyer psychology, storytelling, and conversion-driven content.
- Strong ability to manage multiple priorities effectively.
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Personality & Mindset Fit
You align with our culture if you:
- Take ownership and accountability for results.
- Work tactically while staying execution-focused.
- Prioritise performance over vanity metrics.
- Collaborate across cross-functional teams with clear communication.
- Think critically about performance, process, and confidence-challenging norms to drive outcomes.
- Stay curious, engaging with eCommerce trends, content, and platform updates.
- Thrive in a fast-paced, high-performance environment.
- Are motivated to grow into a leading creative strategist.
Benefits
- Client Portfolio: Work with leading D2C and e-commerce brands.
- Career Growth: Rapid progression in this scaling performance creative agency.
- Time Off: 28 days holiday (including birthday, Christmas Eve, New Year's Eve).
- Long Service: Earn extra holiday days after two years of service: 1 extra day per year.
- Flexibility: Hybrid working, with up to 30 days working abroad.
- Wellbeing: Private health & dental insurance.
- Parental Leave:
- 12 weeks full pay for birthing parents or primary adopters.
- 4 weeks full pay for non-birthing parents or secondary adopters.
- Culture: Regular team socials, supportive environment, and happiness-driven values.
- Workspace: Beautiful HQ at the Roundhouse in Camden.
Additional Note:
Your profile may be shared with other relevant opportunities through our HAYRA platform, which connects you with leading eCommerce brands for better alignment without needing to apply multiple times. Let us know at any point if you’d prefer exclusivity to this role.
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