Cowshed Collective
Creative Strategist
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Company Overview
At Cowshed Collective our mission is to create pioneering content that builds communities, drive culture and challenges tradition. We want to entertain audiences, wherever they are, by making what they actually want to watch. We have a shared purpose, to build the new era of entertainment.
Role Overview
The Creative Strategist is responsible for turning client and media briefs into smart, social-first campaign ideas. You will sit between strategy, creative, influencer planning, social content and client response, helping to understand the why behind the work, shape the creative idea, recommend the right creators, define where content should live, and develop ideas until they can be pitched, sold and produced. This is a hands-on established midweight role for someone who can own the thinking, build strong decks and move work forward independently.
Responsibilities
Brief responses & insight
- Take client and media briefs and independently shape clear strategic responses.
- Understand the brand challenge, audience, platform opportunity, commercial context and what the work needs to achieve.
- Identify useful insights from audience behaviour, social trends, creator culture, YouTube habits, category conventions, platform behaviour, brand tensions and cultural moments.
- Turn messy starting points into a clear strategic point of view: what we think, why it matters, what the opportunity is, and how the idea answers the brief.
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Social-first ideas & campaign development
- Develop social-first campaign ideas across creator partnerships, branded content, YouTube formats, TikTok/Instagram ideas, short-form edits, content series and paid-social assets.
- Build out the hook, mechanic, role of the brand, role of the creator, content outputs and why the audience would care.
- Work with the Creative Lead to sharpen creative while confidently generating ideas and bringing strong starting points to the table.
- Balance brand messaging with creative credibility so ideas feel natural, relevant and not overly branded.
Creator, influencer & YouTube thinking
- Recommend which creators, influencers or YouTubers are right for a campaign, and explain why.
- Assess audience fit, content style, credibility, tone of voice, platform relevance, brand safety, community, format and the role each creator plays in the bigger idea.
- Think beyond reach or follower count to make creator recommendations that make strategic and creative sense.
Platform, paid & production thinking
- Consider where content should live and how it should travel across YouTube, YouTube Shorts, TikTok, Instagram Reels, creator channels, brand channels, paid social, creator boosting, whitelisting, cutdowns and content journeys.
- Understand how a creative idea changes depending on where people see it, without needing to plan or buy paid media.
- Turn approved ideas into creator briefs, campaign treatments, content structures, episode outlines, scripts, hooks, shot ideas, messaging frameworks, content matrices and deliverables.
- Work closely with the Creative Lead and producers to make sure the idea survives the journey from pitch to production.
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Client feedback, pitching & deck-building
- Interpret client feedback and work out how to respond intelligently, whether that means clarifying the deck, adjusting the idea or finding a smarter way to include a brand message.
- Build clear, good-looking client-facing decks that sell the thinking and take clients through the brief, audience, insight, opportunity, idea, creator rationale, content plan, platform thinking and why it will work.
- Present thinking, ideas and creator recommendations clearly in client meetings and pitches.
- Own your section of the work and defend the logic behind it with confidence.
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