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Creative Strategist (United Kingdom)
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Creative Strategist (United Kingdom)
About The Role
We are currently hiring Creative Strategists to manage the creative production process for our portfolio of brands at BM Digital.
As a Creative Strategist, you will be responsible for managing the video production and iteration process end-to-end—from concept, scriptwriting, to live testing on TikTok, Facebook, Instagram, YouTube, and Google Ads.
Creative Strategists are the storytellers behind each video ad. This role demands a balance of creativity and analysis, enabling you to:
- Communicate a clear message through short-form video.
- Optimise content for different audiences.
- Craft compelling stories using video and written language.
- Work alongside content creators and video editors, demonstrating proficiency in visual communication and pacing.
About Us
BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
- A creator marketplace managing over 80,000 influencer partnerships monthly.
- An AI-powered platform for streamlining discovery, outreach, and whitelisting.
- Proven playbooks in influencer marketing, paid media, performance creative, and CRO.
Trust us to serve 100+ high-growth direct-to-consumer (DTC) brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $200M in annual media spend, driving measurable bottom-line impact for our partners.
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At BM Digital, we go beyond agency status—we are a scalable growth platform committed to delivering performance guarantees, results, and a culture built for top-tier talent.
Responsibilities
You will create high-performing video ads that drive client revenue growth by:
- Leveraging data, research, and creative insights to develop effective creative strategy.
- Analysing performance data across platforms like Atria, Meta Ads Manager, and TikTok Ads Manager.
- Conducting consumer, product, and competitor research using accessible tools and resources.
- Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce high-quality videos.
- Writing scripts and copy for video, static image ads, and email campaigns.
- Ensuring visuals align with the outlined creative strategy.
- Providing feedback aligned with the creative strategy of the ad.
- Executing on feedback received from your Creative Strategy Lead.
- Analysing creative test results and iterating based on insights.
- Developing weekly strategic account planning (with oversight from your Creative Strategy Lead).
- Identifying top-performing creative concepts using data and creative analysis.
- Recognising effective trends and concepts within the social media ecosystem.
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Required Skills And Qualifications
- 5+ years of relevant industry experience.
- Experience in paid social or Direct Response marketing (works samples are highly preferred).
- Ability to learn efficiently from training and examples, while quickly executing new skills.
- Excellent written and verbal communication—with the ability to articulate complex ideas clearly and persuasively.
- Analytical mindset, enabling you to interpret data, derive actionable insights, and make data-driven decisions.
- Strong project management skills, including:
- Managing multiple projects concurrently.
- Adhering to deadlines.
- Adapting to changing priorities.
- Deep understanding of social media (active frequent user of platforms including Instagram, TikTok, Facebook).
- Familiarity with Facebook Ads Manager or similarly TikTok, YouTube, and Snapchat ad platforms.
- Proficiency in working across Google Workspace (e.g., Gmail, Docs, Sheets, Slides).
- Ability to thrive in a fast-paced, deadline-driven environment.
- Adaptability to evolving industry trends and best practices.
Additional Details
- Full-time, remote position.
- Compensation range: $100K–$280K USD (inclusive of base salary, performance bonus, and equity).
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