ETHNIK LIVING
Creative Visual Designer & Content Creator
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About the Role
We're looking for a creative, strategy-minded Visual Designer & Content Creator to own our organic social presence and support our paid ad creative pipeline. You'll blend design skills with content strategy — researching what's working across the industry, producing scroll-stopping ads, and building an always-on organic content engine across TikTok and Instagram Reels.
This role sits at the intersection of creative strategy, design, and influencer management — perfect for someone who loves both the "why" behind a hook and the craft of making it look good.
What You'll Do
Ad Creative & Strategy
- Research and analyze competitor ads to identify trends, formats, and hooks that convert
- Develop creative strategies for paid campaigns based on findings
- Produce both video and static ads using our existing creative library
- Resize and adapt creative for multiple platforms and aspect ratios
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Organic Content (TikTok & Instagram Reels)
- Plan, shoot/edit, and post highly engaging organic content
- Develop story strategies and manage day-to-day Stories posting
- Write scroll-stopping hooks and craft strong visual design across all content
- Actively engage with the community (comments, DMs, replies)
Influencer Management
- Manage relationships with our 10 legacy influencers, coordinating content requests
- Identify gaps in existing video assets and brief influencers to fill them
- Source and onboard new influencers, developing outreach and briefing strategies
- Write clear creative briefs, review submitted content, and repurpose influencer videos into both organic posts and paid ad creative
What We're Looking For
- Proven experience in social media content creation and/or paid ad creative (portfolio required)
- Strong understanding of TikTok/Reels trends, editing styles, and platform best practices
- Skilled in video editing and graphic design (Adobe Suite, CapCut, Premiere, Figma, or similar)
- Experience designing for multiple formats — social, email, web, and print/packaging
- Experience analyzing competitor ads and translating insights into creative direction
- Excellent copywriting instincts — especially for hooks and captions
- Experience working with influencers/creators (briefing, feedback, content management)
- Highly organized, able to manage multiple content streams and deadlines simultaneously
- A sharp eye for what makes content stop the scroll — and what makes a brand feel cohesive everywhere it shows up
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Must Have
- Experience with performance marketing / paid social metrics
- Motion graphics or animation skills
- Community management experience
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