About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

About the role

SharkNinja is looking for a Manager, Creator Programs to own the strategy and infrastructure behind our mid-tier and micro creator ecosystem. This is not an influencer campaign role — it is a program leadership role focused on designing scalable systems, building and leading a high-volume creator roster, and turning UGC into a repeatable, high-performing content engine across our brand portfolio.

You will sit at the intersection of social, influencer, and creator commerce — setting the direction and operational standards for a program that runs and evolves at global scale.

This role launches without direct reports but is scoped at the manager level — team growth is anticipated as the program matures.

What you’ll own

• Creator roster and pipeline: Own the strategy and growth of our mid-tier and micro creator portfolio across TikTok, Instagram, and YouTube. Define pipeline standards — including sourcing criteria, vetting frameworks, and onboarding protocols — and ensure the roster is always-on, organized by category, platform, and content type.
• Program operations: Lead end-to-end program operations across the full creator lifecycle — briefing, contracting, content review, approvals, payment coordination, and off-boarding. Establish governance frameworks and accountability structures that keep multiple programs running on track with minimal escalation.
• UGC infrastructure: Own the systems and infrastructure strategy that enables the program to operate at scale. Define and evolve the toolset, process architecture, and documentation standards — including creator databases, brief templates, onboarding flows, content libraries, and performance tracking frameworks — that the broader organization relies on.
• Content quality and compliance: Set and own the content quality and compliance standards for the program. Establish review frameworks, feedback protocols, and brand guardrails that ensure creator output consistently meets SharkNinja’s standards across platforms and legal requirements.
• Performance reporting: Own program performance reporting and the optimization roadmap. Define the KPI framework (engagement, content volume, CTR, CVR where applicable), lead regular performance reviews, and translate insights into actionable recommendations that shape program direction.
• Cross-functional coordination: Lead cross-functional alignment across Influencer, Creator Commerce, Paid Media, and Social teams — ensuring creator output is integrated into broader campaign priorities and channel strategies. Own the boosting and whitelisting workflows and serve as the program’s primary point of contact across these functions.