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Creator & UGC Lead
Instantly · Remote · Full-time · Reporting to the Head of Growth Partnerships
Instantly is bootstrapped, profitable, and currently the 13th fastest-growing software company in the world and one of the top sales platforms on the planet.
45,000+ clients, a product people genuinely love, and a rocket that's already cleared the launchpad.
We're building the creator motion that puts practitioner content everywhere buyers look: LinkedIn, YouTube, newsletters, podcasts, and AI answers.
Think of it as a media network inside Instantly, built with the fanatics we already have, and we have no shortage of them.
You'll own it end to end, reporting directly to the Head of Growth Partnerships at Instantly.
What you'll do
- Rebuild the Instantly Creators Program from where it is now - underused and unstructured, into a content machine
- Recruit, tier, and activate creators across every surface: video, newsletters, podcasts, and beyond
- Ship a monthly creator brief that tells creators exactly what to make, when, and why
- Produce practitioner UGC at scale and feed the best of it to our in-house paid-boost team
- Win the queries buyers ask AI engines about outbound, deliverability, and our products
- Set the strategy and execute it. There's no layer between you and the work
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What you'll own
- Creator recruitment, tiering, activation, and retention, end to end
- The UGC pipeline, from raw material to published, distributed asset
- The monthly brief and the campaign calendar tied to launches
- Creator compensation and incentive design
- The content that fuels organic reach, paid boost, AI-answer visibility, and ultimately partner-sourced revenue
- The numbers: activation rate, output, boost performance, query visibility, creator-sourced demand, and revenue
Who you are
- AI-native, not AI-curious. You build with AI every day and have shipped real things with it
- You ship fast and fail fast. Today beats perfect
- You see a target and think "BET!"
- Fully autonomous. You're building the ship, not waiting for the blueprint
- You think in content and understand why practitioner UGC beats brand copy
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Who this won't suit
- Anyone who wants a 9-to-5
- Anyone who needs hand-holding or a manager to unblock them
- Anyone who needs the process to exist before they'll start
- Anyone who wants it perfect before it's shipped
How to apply
Upload a 3–5 minute Loom to https://1al11eb0evx.typeform.com/to/P8j6kYRc covering:
- One creator or UGC idea you'd ship for Instantly this week, and how you'd measure it.
- Something you've shipped recently, what it was, how fast you built it, and what you'd do differently. Show your ship rate.
- How you use AI in your actual workflow. Show us, don't tell us.
- Why this, why now, why you.
No CV required. The Loom is the application.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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