Revoco
CRM Activation & Campaign Lead
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Global CRM Activation & Campaign Lead
📍 UK / Remote (UK Citizens only, sponsorship not available)
💷 £65,000 - £75,000 + Bonus + Benefits
I'm currently supporting an international consumer brand that's looking to hire a Global CRM Activation & Campaign Lead.
This role would suit someone who enjoys sitting between strategy and execution - leading CRM activation, coordinating campaigns across markets, partnering with commercial teams and ensuring great ideas actually get delivered.
You'll manage a small CRM team and play a key role in driving customer engagement, retention and commercial performance through effective CRM planning and activation.
What You'll Be Doing
- Leading CRM campaign planning and activation across multiple markets
- Managing CRM calendars and commercial campaign delivery
- Supporting launches, promotions and seasonal activity
- Driving customer lifecycle and engagement programmes
- Partnering with commercial, digital, marketing and creative teams
- Leading and developing CRM specialists
- Supporting CRM automation and customer journey improvements
- Driving CRM best practice and campaign optimisation
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What They're Looking For
You'll likely be a:
- CRM Manager
- Senior CRM Manager
- CRM Lead
- CRM Activation Manager
- CRM & Loyalty Manager
- Lifecycle Marketing Manager
Experience from the following sectors would be particularly relevant:
- Beauty & Cosmetics
- Retail
- Ecommerce
- Direct-to-Consumer
- FMCG
- Loyalty & Membership Businesses
Key Experience
- CRM campaign planning and activation
- Customer lifecycle marketing
- Team leadership or management
- Stakeholder management across multiple functions
- Segmentation, personalisation and customer journeys
- Salesforce Marketing Cloud, Braze, Bloomreach, Adobe Campaign, Emarsys or similar platforms
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Why It's Interesting
I like this role because it's not purely strategic and it's not purely operational. You'll be the person connecting commercial plans, CRM activity and market execution- helping ensure campaigns are both well planned and well delivered.
If you're looking for a role with genuine ownership, visibility and the opportunity to influence CRM activity across multiple markets, then this could be for you.
Please apply (and reach out directly if this looks like the perfect fit based on your track record)
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