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CRM and Loyalty Manager : Growing Restaurant Group
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Location: Remote (with monthly travel to HO)
Salary: A GBP 45,000 : A GBP 50,000 plus incentives
The Opportunity
The business has built an incredibly loyal customer following and has a database of more than 150,000 guests. The foundations are there, the brand is loved, and there is no shortage of creative marketing, events or exciting new openings.
What they're looking for now is someone to take ownership of that customer data and turn it into meaningful commercial performance.
This isn't a role where you'll inherit a fully established CRM function. Instead, you'll have the opportunity to build it. You'll shape the CRM strategy, influence the technology, create the customer journeys and develop a loyalty proposition that genuinely rewards guests and drives repeat visits.
You'll work closely with the Marketing team, founders and senior leadership, bringing customer insight into decision-making and helping the business understand its guests better than ever before.
The Role
- You'll take ownership of the customer database, ensuring guest data is organised, segmented and used effectively to drive engagement and repeat business.
- Using customer behaviour, spend, visit frequency and location data, you'll develop targeted CRM campaigns that create personalised guest journeys across email, SMS and other digital channels.
- You'll build automated customer journeys, improve guest retention and create a loyalty strategy that focuses on rewarding loyal customers through experiences, exclusive access and meaningful engagement, rather than relying purely on discounts.
- Working alongside the Marketing Manager, you'll ensure campaigns surrounding new openings, product launches, events and seasonal activity reach the right audiences and deliver measurable results.
- You'll continually review the existing technology stack, identifying opportunities to improve systems, integrations and reporting while ensuring the business has the tools it needs to scale.
- You'll analyse campaign performance and customer behaviour, providing clear insight into what is driving repeat visits, increasing guest lifetime value and improving commercial performance.
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About You
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- You'll already be working within CRM, Loyalty or Customer Marketing in the hospitality sector.
- You'll understand how customer data can be used to drive commercial performance and improve guest retention.
- You'll have experience using CRM platforms and be confident reviewing different technologies and recommending improvements where appropriate.
- You're commercially minded, analytical and naturally curious, enjoying turning data into practical actions that deliver results.
- You'll be comfortable working in an entrepreneurial, founder-led environment where ideas move quickly, and you'll have the opportunity to shape the direction of the function.
- Most importantly, you'll be excited by the opportunity to build something rather than simply maintain it.
Interested?
I'd love to tell you more about the business and the opportunity. If you'd like a confidential conversation, please get in
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