TipTopJob
CRM and Marketing Data Analyst : Luxury Hotel Brand, London
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Location: Central London (Full:time office:based)
Salary: A GBP 45,000 + Benefits
An exciting opportunity has arisen for a CRM and Marketing Data Analyst to join the head office team of a prestigious luxury hospitality and lifestyle hotel brand based in Central London.
This role is ideal for an analytical and commercially minded individual who enjoys transforming customer data into meaningful insights that drive engagement, marketing performance, and business growth. Working closely with CRM, Marketing, Digital, and Commercial teams, you will play a key role in developing a deeper understanding of customer behaviour and supporting data-led decision-making across the organisation.
Responsibilities
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
- Maintain and enhance customer data quality across CRM, loyalty, booking, and digital platforms.
- Analyse customer behaviour, engagement trends, and lifetime value to identify actionable insights.
- Develop audience segmentation strategies to support targeted marketing campaigns and customer engagement initiatives.
- Build and maintain dashboards, reports, and performance tracking tools.
- Support analysis of website performance, digital journeys, and customer booking behaviour.
- Work closely with internal stakeholders to translate complex data into clear business recommendations.
- Ensure data governance, privacy, and compliance standards are maintained across all customer data processes.
- Contribute to customer personalisation, retention, and acquisition strategies through data-driven insights.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Requirements
- Previous experience within CRM, Customer Insights, Marketing Analytics, or Data Analytics.
- Strong analytical skills with experience working with large datasets.
- Advanced Excel skills and confidence handling customer data.
- Experience building dashboards and automated reporting frameworks.
- Knowledge of Google Analytics or similar digital analytics platforms.
- Strong communication skills with the ability to present insights to non-technical stakeholders.
- Experience within hospitality, travel, luxury, loyalty, retail, or membership-based businesses would be advantageous.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location