Experian
CRM Campaign Executive - Salesforce Marketing Cloud
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Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
Internal Grade E/EB9
Job Description
Experian Consumer Services is looking for a CRM Campaign Executive to join our D2C marketing function to help shape the future of customer engagement by crafting seamless customer journeys and delivering impactful campaigns.
This is a Hybrid, London-based role (40% in the office) reporting to the Head of CRM Data & Operations.
What You'll Do
- Lead the end-to-end email deployment process – from planning and execution to testing and delivery. You will ensure campaigns and triggered communications go out on time, every time.
- Design and execute multi-channel customer journeys using Salesforce Marketing Cloud (Journey Builder), you will align messaging across email, SMS, push notifications, and more.
- Champion customer-centricity by embedding fair treatment and regulatory compliance into every campaign.
- Build and maintain responsive, accessible HTML email templates with dynamic content, using tools like Taxi for Email and Litmus for testing.
- Continuously optimise campaigns through A/B testing, performance analysis, and actionable insights.
- Be the subject matter expert on email best practices, design trends, and innovations in CRM and marketing automation.
- Collaborate cross-functionally with creative, data, and product teams to deliver high-impact campaigns that drive engagement and conversion.
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Qualifications
- Proven experience in CRM and B2C campaign management, with a strong grasp of customer lifecycle marketing.
- Hands-on experience with a CRM tool such as Salesforce Marketing Cloud, Journey Builder, and dynamic content.
- Proficiency in HTML for email focused on design and accessibility
- Data-drive – you love using insights to improve targeting, segmentation, and performance.
- Familiarity with tools like Taxi for Email, Litmus, and SFMC.
- AI literacy
Additional Information
Benefits include:
- Great compensation package and discretionary bonus plan
- Core benefits include pension, bupa healthcare, sharesave scheme and more!
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
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Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.
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Employee Status: Regular
Role Type: Hybrid
Department: Marketing and Communications
Schedule: Full Time
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