STADA Thornton & Ross
CRM & Digital Operations Manager
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CRM & Digital Operations Manager
Marketing & Digital Reading Full-time (Hybrid)
About STADA UK Thornton & Ross
STADA UK Thornton & Ross is on an exciting growth journey, with over 700 employees fully committed to our purpose: Caring for People’s Health as a Trusted Partner. We embody values of Integrity, Entrepreneurship, Agility, and One STADA, fostering an open culture where individuality is valued. Your unique contributions would thrive here—join our team.
About the Role
As the CRM & Digital Operations Manager, you’ll enhance digital engagement for our Rx brands by leveraging Salesforce CRM. Your work will focus on:
- Automating customer journeys through tailored segmentation.
- Designing high-quality digital content (web, email, video, and webinars).
- Delivering omnichannel campaigns that resonate with healthcare professionals (HCPs) and patients.
- Optimising digital operations for seamless experiences while driving marketing impact.
Key Responsibilities
Digital Engagement & Strategy
- Set up and manage automated customer journeys in Salesforce CRM using segmentation for personalisation.
- Develop and execute email campaigns to maximise digital pull-through for products in respiratory, dermatology, bone health, and specialities.
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Content Creation & SEO
- Produce engaging digital content for web, email, video, and bite-sized webinars to support launches and marketing.
- Implement technical, onsite, and offsite SEO strategies to boost visibility and engagement.
Data & Compliance
- Oversee data integrations, ensuring alignment with GDPR while refining omnichannel strategies.
- Monitor and analyse digital campaign performance, journeys, and webinars to drive continuous improvement.
Cross-Functional Collaboration
- Work closely with marketing, IT, global CRM, and customer service teams to align efforts with business objectives.
Requirements
- Degree: Bachelor's in Marketing, Communications, Digital Media, or a related field.
- Marketing Automation & Digital Expertise:
- Proven experience in marketing automation and digital content creation.
- Proficiency in Salesforce Marketing Cloud and Journey Builder.
- Strong grasp of SEO and digital optimisation.
- Soft Skills:
- Exceptional communication and collaboration abilities.
- Proactive, results-driven attitude.
- Compliance & Stakeholder Management:
- Ability to manage multiple stakeholders and third-party relationships.
- Familiarity with GDPR processes and data compliance.
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Why Join STADA?
At Thornton & Ross, we live by our purpose: Caring for People’s Health. We ensure our employees thrive in this culture:
💰 Salary & Rewards:
- Competitive salary, car allowance, and annual bonus scheme.
- Salary Sacrifice Pension Scheme with 8% employer contribution.
☕ Workforce Flexibility:
- Hybrid working (3 days office-based, 2 at home).
- 25 days annual leave + bank holidays (+ optional 5 additional days).
🏥 Wellbeing & Benefits:
- Comprehensive healthcare coverage.
- Free winter flu jab.
- Employee Assistance Programme + KYAN Wellbeing (free coaching/counselling for you & family).
- Cycle to Work Scheme.
- Enhanced Family Leave.
🎉 And More!
- Company-wide celebration events and broader employee benefits.
➡ Applications open at [Insert Link]. Join us—Let’s Care for People’s Health Together.
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