Apprentify
CRM & Email Marketing Executive
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Read this before you apply: we are after someone hungry, ambitious and confident enough to own this role from day one - not someone looking for a quiet 9-to-5 or a fully remote job. You do not need to be an expert already - we care far more about attitude and a genuine willingness to learn than a finished skillset. If you are not prepared to back yourself, work hard, learn fast, be in the office every day and put everything into building the foundations of an exceptional career, this is not the role for you.
Job Overview
Apprentify Group is looking for a CRM & Email Marketing Executive who wants to make their mark early. This is not a role for someone happy to be a small cog in a big wheel - we want someone with genuine ambition, sharp thinking and the hunger to own our CRM and email marketing activity across five brands, working closely with our Performance Marketing Director. We are looking for the superstar of tomorrow.
We use leading technologies across our B2B and B2C marketing activities, with AI being at the core. You will get hands-on ownership of segmentation, automation and personalisation, building lifecycle campaigns from lead nurturing through to re-engagement, and turning data into insight that genuinely moves the needle.
This is a rare opportunity for someone early in their career to gain real breadth across both B2B and B2C marketing inside a fast-growing business, and within an industry leading marketing department. If you love solving problems and back yourself to figure things out, we want to hear from you.
Apprentify Group is ranked 30th in the Sunday Times Hundred 2025, one of the UK's fastest growing private companies.
This is an office-based role at our HQ in Wilmslow, with occasional travel to our other offices in Tadcaster, Manchester City Centre, Birmingham and London. We want people who want to be in the room, learning fast and building relationships.
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Key Responsibilities
- Support the development and execution of a comprehensive CRM and email marketing strategy aligned with business objectives for all Apprentify Group operating companies.
- Own the day-to-day management and optimisation of HubSpot and Magn8 CRM systems, ensuring data accuracy, hygiene, and effective segmentation.
- Design and implement email lifecycle programmes, including welcome series, nurture journeys, retention and re-engagement campaigns, and event-triggered communications.
- Collaborate with the Performance Marketing Director, Group Head of Marketing, and specialist marketing services (design, data, paid media) to integrate CRM and email marketing into the wider marketing strategy.
- Support database growth through ethical acquisition, enrichment, and engagement tactics, ensuring compliance with GDPR and relevant regulations.
- Implement personalisation and dynamic content strategies to increase engagement, conversions, and customer loyalty.
- Manage A/B testing programmes for subject lines, content, CTAs, and send times, using insights to optimise performance.
- Develop dashboards and reporting frameworks to track KPIs, including deliverability, open rates, CTR, conversions, and ROI.
- Work closely with sales teams to ensure CRM data supports lead management, qualification, and pipeline conversion.
- Support the integration of CRM with other marketing and business systems to enhance automation, efficiency, and insight generation.
- Stay ahead of CRM and email marketing trends, tools, and best practices, applying them to improve results.
Qualifications
- A genuine willingness to learn - you do not need to be an expert already; we are looking for attitude over experience.
- Good academic credentials - we don't need university graduates but you need to show us you have real mental horsepower with an exceptional inquisitive and problem solving mindset.
- A genuine passion for CRM, data-driven marketing and building things that work.
- A strong analytical mindset, with the confidence to turn data into insight and insight into action.
- Comfortable picking up new platforms and tools quickly - full training on HubSpot and Magn8 provided.
- A solid understanding of, or genuine interest in learning, data protection and privacy regulations (e.g. GDPR).
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Desired Skills
- Prior exposure to CRM or email marketing, through a placement, internship or previous role.
- Interest in the apprenticeship, education, or graduate recruitment sectors.
- Knowledge of integrating CRM systems with other business platforms.
- HTML/CSS knowledge for email template editing and troubleshooting.
- Strong organisational skills with the ability to manage multiple campaigns simultaneously.
Key Attributes
- Naturally curious - always asking how to do things better, rather than accepting “that's how it's done.”
- Hungry and ambitious - you want to build a serious career here, not just clock in.
- Confident and sharp, comfortable pitching ideas and backing your thinking with data.
- Results-oriented with a strong focus on measurable impact and ROI.
- Highly organised, detail-oriented, and genuinely proud of clean, accurate data.
- Adaptable and resourceful, thriving in a fast-paced, fast-growing business.
Benefits
- Highly competitive salary
- All IT equipment provided (MacBook/Windows depending on preference)
- Fully planned induction and training plan provided
- Access to excellent career progression and development opportunities
- Regular social events
- 25 days holiday plus bank holidays, increasing by 1 day for each year served
- A day off for your birthday
- A day off for charity work
- AXA healthcare
- Discount hub 'The Loop' offering discounts and perks across hundreds of retailers and services
- Pension plan
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