Major Players | B Corp™
CRM Executive
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Job Title: CRM Executive @ Iconic Multi-Brand Hospitality Group
Location: London (4 days in-office)
Job Type: Full-Time, Permanent
Salary: £30,000 – £35,000
One of the UK's most iconic hospitality brands is looking for a CRM Executive to join their busy marketing team and support campaign delivery across a portfolio of brands in multi-markets.
This is a brilliant opportunity to play a key role in bringing campaigns to life across multiple international markets, focusing on high-quality email communications, enhancing the guest journey through targeted and automated campaigns, and supporting the growth of first-party data.
This is a hands-on, execution-focused role, perfect for someone early in their CRM career who wants exposure to a genuinely global, high-profile brand portfolio, working across busy, deadline-driven campaign cycles.
Key Responsibilities
- Support the end-to-end delivery of CRM campaigns, primarily email, from briefing through to deployment
- Build, test and deploy campaign emails within the CRM platform, ensuring accuracy and alignment with brand standards
- Collaborate closely with the wider marketing team to interpret briefs and translate them into engaging CRM communications
- Write and adapt compelling, on-brand copy that drives engagement and conversion
- Manage a busy communications schedule, prioritising effectively to meet deadlines
- Project manage campaign workflows to ensure smooth delivery across multiple stakeholders
- Produce regular campaign reporting, analysing performance and identifying key trends and optimisation opportunities
- Support the development and execution of automated email journeys to enhance the digital guest experience
- Contribute to initiatives aimed at growing and improving first-party data capture and utilisation
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Skills & Experience Required
- Experience working with a CRM platform (e.g. Iterable, Dotdigital, Salesforce, Adobe Campaign, Braze, HubSpot or similar)
- Strong copywriting skills with the ability to tailor tone and messaging to different audiences
- Comfortable working with data, including campaign reporting and performance analysis
- Highly organised with the ability to manage multiple campaigns simultaneously
- Strong project management skills and ability to work at pace in a demanding environment
- Technically curious and quick to learn new systems and tools
- Minimum 1 year CRM / digital marketing experience
- Experience working across multiple markets desirable
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Why Apply?
- Join a globally recognised, multi-market hospitality group at an exciting stage of growth
- Gain hands-on experience across the full CRM campaign lifecycle
- Work in a collaborative, fast-paced marketing team with real ownership from day one
- Attractive staff benefits, including generous hospitality discounts and wellbeing support
- Strong platform for progression within a well-established, international business
If you would like a confidential chat about this role or your next career move, please get in contact with: coco.young@majorplayers.co.uk
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
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