Spotlight Recruitment
CRM Executive
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CRM Executive – Professional Services – London (hybrid/remote) – Salary up to £28k
Our client is a fast-growing professional services company, recognised as one of The Sunday Times Best Places to Work, where every employee has the chance to make a real impact.
They are now looking for a CRM Executive, to join their team due to company growth. This is a brilliant opportunity for someone at the start of their marketing career who’s excited by customer communications, CRM, email marketing, customer journeys, data, and marketing technology.
Working closely with the Customer Retention Manager, you’ll help build and optimise customer communications across email, automated journeys and direct mail. You’ll gain hands-on experience with CRM platforms, segmentation, automation, A/B testing and campaign analysis, with ongoing coaching, training and opportunities to take on more strategic CRM activity as you grow.
As CRM Executive, you will…
- Build CRM campaigns - create, test and schedule regular customer emails
- Write engaging copy - support messaging and creative development
- Run A/B tests - test subject lines, layouts, CTAs and messaging
- Segment audiences - ensure communications are targeted and relevant
- Optimise automated journeys - support lifecycle communications
- Coordinate direct mail - test and deliver offline CRM activity
- Support lead generation - including Refer a Friend campaigns
- Analyse performance - identify opportunities to improve future communications
- Collaborate with stakeholders - ensure campaigns are accurate and delivered on time
- Support wider customer retention and marketing initiatives
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This role is perfect for someone who is…
- Creative and excited by customer engagement
- Logical and analytical and enjoys solving problems with data
- Organised, detail-driven and able to manage multiple projects
- Enthusiastic, proactive and keen to build a CRM career
- A confident communicator who enjoys collaborating
- Open to feedback and eager to develop
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You’ll bring…
- A degree (or equivalent experience) in Marketing, Business, Psychology or similar
- Strong written communication skills
- Excellent attention to detail and organisation
- Confidence using Microsoft Office, especially Excel
- An interest in CRM, customer experience and marketing technology
- A willingness to learn new tools and platforms
Bonus points for:
- Experience with email marketing platforms
- Understanding of customer journeys or CRM marketing
- Using AI tools for content or productivity
- Internship or project experience in marketing
What our client offers
- 25 days holiday + extra days for each year of service (up to 30)
- Life cover (4x salary)
- Income protection scheme
- Performance-based bonus scheme
- Enhanced family leave
- Nomad Policy – work abroad for up to 4 weeks a year
- Remote working for better balance
- Bi-monthly Team Connect meetings
- Team socials + birthday and Christmas gifts
- Qualification bonus for insurance-related learning
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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