Sofar Sounds
CRM Executive
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CRM Executive
CRM Executive (London-based)
Born in a London flat in 2009, we’re a global community transforming unconventional spaces into intimate stages for the world’s best emerging talent. From living rooms and rooftops to galleries, museums, and beyond, our shows create experiences that bring people closer together in over 250 cities around the world.
Our team is distributed across the US and UK, backed by some of the best-known consumer industry investors (TCG, Battery Ventures, Union Square Ventures, Octopus, and others).
About the Role
We’re looking for a CRM Executive based in London to join our global CRM team, reporting to the CRM Lead.
This is a hands-on role: writing campaign content, building campaigns in our ESP (email service provider), digging into data, and seeing the direct impact of your work on how fans engage with Sofar across the UK, US, EU, and beyond.
You’ll have real involvement in campaigns from brief to send, working across email and SMS for a global audience.
What You’ll Be Doing
CRM Campaign Builds & Execution
- Building and sending broadcast email and SMS campaigns in Klaviyo, end-to-end, from setup to ensuring proper rendering in every inbox.
- Campaign QA: verifying links, copy, personalisation tokens, audience logic, SMS compliance, send times, and rendering before any send.
- High levels of personalisation: due to our base of over 250 cities, broadcast campaigns are highly personalised—you’ll work closely with this from day one.
- Collaborating with the CRM Lead to build and refine customer segments in Klaviyo.
- Supporting the setup of automated flows and triggered campaigns as your confidence in the platform grows.
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Creating Email & SMS Content
- An affinity for copy and design: crafting friendly, warm, human communications that feel unmistakably Sofar.
- Writing campaign copy with support from the CRM Lead.
- Selecting and curating images for email campaigns, ensuring visuals align with brand and relevance.
- Adapting tone, messaging, and personalisation logic for different audience segments, markets, and customer journey stages.
Campaign Reporting
- Pulling and interpreting campaign performance data (open rates, click rates, conversions, revenue).
- Running and analysing simple A/B tests to foster a team test-and-learn culture.
- Preparing reports for internal stakeholders, spotting trends, and flagging successes or areas for improvement.
- Contributing data-driven ideas to improve engagement, retention, and repeat purchases.
Tooling
- Klaviyo: managing email/SMS campaigns, audience segments, and performance tracking.
- Air: navigating our asset library for campaign imagery.
- Metabase: accessing and reporting on CRM performance for the business.
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Collaborating Across Teams
This role is highly collaborative, offering opportunities to work with:
- Local Experience Marketing teams (London, NYC, LA, and ROW).
- Customer Service, Product, and Design.
What We’re Looking For
- 1-2 years of CRM or broader marketing experience (in-house, agency, or internship preferred).
- Strong written English—you pride yourself on well-crafted copy.
- Hawk-eyed attention to detail—spotty typos and issues everyone else misses.
- Experience working in a fast-moving, priority-shifting environment.
- Curiosity and eagerness to learn—if you don’t know something, you’re excited to figure it out.
- Experience with Klaviyo is a bonus.
- A love for music, events, arts, and culture.
What You’ll Get
- Ownership of campaigns end-to-end—you won’t be watching from the sidelines.
- Full CRM stack exposure (strategy, segmentation, automation, reporting).
- A warm, welcoming team in our Old Street office (dog-friendly), with flexible/hybrid working (typically 1-2 days/week in-office).
- Tickets to Sofar shows.
- The chance to work on a brand people genuinely love.
£25,000 – £30,000 per year
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