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The Role
We are on the lookout for a CRM Triggers & Automation Executive to support the strategy development, execution, and reporting of transactional and behavioural email & SMS triggers for the US.
Working with the CRM Manager over Journeys & Automations and cross-functionally, this role will optimise our fledgling US trigger program and help expand these programs to the Canada and Australia territories, enhancing retention and driving long-term loyalty through these hyper-targeted journeys.
What You Will Be Doing
- Own and maintain the performance of 7 email trigger journeys (36 emails) each for US, AU, CA. This includes fixing bugs, monitoring deployments and benchmarking sends, and troubleshooting where issues arrive across the email and web channels.
- Regularly update triggers in line with BAU (trade/promotional) activity, supporting key promotions, retail versioning, and new season creative.
- Uncover opportunities to optimize journeys through A/B testing across email, web experience and SMS and further segment journeys with offers and contact cadence tailored to Prospects, Reacts, Nursery and other key customer groups.
- Own weekly reporting & analysis for all email and SMS triggers journeys and lead monthly share outs with leadership.
- Monitor email & SMS deliverability and list hygiene to ensure optimal inbox placement.
- Support the US Retention team with ad hoc ‘trigger’ projects including the roll out SMS triggers that work in line with email and owning the retail e-receipts platform, Slip.
- Monitor industry best practices and competitor activity, using insights to drive strategy and/or propose new & innovative initiatives to grow the business.
- Ensure all customer facing communications are compliant, feature relevant product, accurate information, properly represents the brand, and generally contributes to a positive customer experience/journey.
- Collaborate with UK Retention Marketing, web and other cross functional teams to inform strategy and creative subject matter; introduce efficiencies wherever possible.
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What We Are Looking For
- 2+ years’ experience building and executing email marketing programs, SMS and/or direct mail
- Experience analysing campaign performance data, communicating insights to key stakeholders, and optimizing marketing strategy based on results
- Familiarity with working with external martech partners, like Wunderkind or Attentive is a plus
- Good working knowledge of HTML
- Ability to handle multiple tasks, projects, and deadlines simultaneously
- Demonstrate initiative to take on additional projects and learn new systems
- Good problem-solving skills and excellent attention to detail
- Strong communication skills, both written and verbal
- A positive, proactive, and flexible attitude
- Experience with email marketing service providers like Bloomreach
- Functional knowledge of Microsoft Excel, PowerPoint and Outlook
- Inclination to learn/use various internal systems
- Analytical ability
- Experience with SMS marketing platforms a plus
- Marketing (or relevant) undergraduate degree. Relevant experience will also be considered
What You Can Expect From Us
- Competitive salary and excellent bonus scheme
- An entrepreneurial environment where you’ll be encouraged to try things and make changes to drive the business forward
- You’ll have access to Staff Discount from your 1st day, not just at CT but also from The White Company!
- Our hybrid working policy means we work from the office 3-4 days per week (14 days onsite across a 4 week period, and Monday's are our set days in the office)
- We are proud to go about our business in the right way and partner with many charities and sustainability partners - ‘giving something back’ is an important part of our ethos
- At HQ we are serious about having fun. Our Christmas and summer parties are the stuff of legend and our CT Social Team ensure there is always something exciting to get involved in
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Who We Are
Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler (whilst studying Geography at Bristol University – we might add) had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt. That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to “make it easy for men to dress well”. We take care of a chap’s entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it.
‘I am Proud and Free to be me!’
When it comes to our people, we really do “Give a shirt”.
Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial bunch. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE-liefs which are; “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.
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