Sofar Sounds
CRM Executive
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CRM Executive
About Us
Born in a London flat in 2009, we're a global community transforming unconventional spaces into intimate stages for the world's best emerging talent.
From living rooms, rooftops, to galleries and museums, our shows create experiences that bring people together in over 250 cities worldwide.
Our team spans the US and UK, backed by investors such as TCG, Battery Ventures, Union Square Ventures, and Octopus Ventures.
About the Role
We’re looking for a CRM Executive based in London to join our global CRM team, reporting to the CRM Lead.
This is a hands-on role involving:
- Writing campaign content
- Building campaigns in our Email Service Provider (ESP)
- Analysing data
- Seeing direct impact on fan engagement across the UK, US, EU, and beyond
You’ll have real involvement across campaigns from brief to send, working with email and SMS for a global audience.
What You’ll Be Doing
CRM Campaign Builds & Execution
- Building and sending broadcast email and SMS campaigns in Klaviyo, end-to-end, from setup to ensuring proper rendering across inboxes.
- Conducting pre-send Campaign QA, including:
- Checking links, copy, and personalisation tokens.
- Validating audience logic, SMS compliance, send times, and rendering.
- Handling highly personalised content due to our expansive base of 250+ cities.
- Collaborating with the CRM Lead to build and refine customer segments in Klaviyo.
- Supporting development of automated flows and triggered campaigns as proficiency in the platform grows.
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Creating Email & SMS Content
- Developing engaging email and SMS copy with Sofar’s friendly, warm, and human tone (supported by the CRM Lead).
- Curation of on-brand and relevant images for email campaigns, leveraging insights from Air (asset library).
- Evaluating and adapting tone, messaging, and personalisation logic for varying audience segments, markets, and customer journey stages.
Campaign Reporting
- Analysing and interpreting campaign performance data (open rates, click rates, conversions, revenue).
- Running and evaluating A/B tests to foster a test-and-learn culture.
- Reporting to internal stakeholders by spotting trends and identifying what works/unsuccessful strategies—while contributing engagement retention and conversion ideas.
Tooling
- Klaviyo: Campaign management (building, sending, segment oversight, performance tracking).
- Air: Retrieving assets for campaigns.
- Metabase: Gathering data insights on CRM performance reports.
Collaboration
- Strong cross-team collaboration, including Experience Marketing (London, NYC, LA, ROW), Customer Service, Product, and Design.
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What We’re Looking For
- 1-2 years of CRM, marketing (or related) experience (in-house, agency, or internship).
- Strong written English with an affinity for clear, polished, and engaging copy.
- Hawk-eye attention to detail, alert to errors missed by others.
- Ability to thrive in a fast-paced environment with frequent priority shifts.
- Curiosity and eagerness to learn; adaptability is key—expertise isn’t required upfront.
- Klaviyo experience is a plus.
- Lover of music, events, arts, and culture.
What You’ll Get
- Full campaign ownership from the outset—no sidelines.
- Exposure to the full CRM spectrum (strategy, segmentation, automation, reporting).
- A supportive and inclusive team in our Old Street office (dog-friendly) with flexible/hybrid working (typically 1-2 office days per week).
- Access to Sofar show tickets.
- Experience contributing to a brand people genuinely love.
We may use AI tools for parts of the hiring process (e.g., reviewing applications, data analysis) to assist our team—but final decisions are human-made. For data processing inquiries, contact us.
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